传统国有外贸企业转型升级研究

发布时间：2018-03-04 15:05

本文选题：传统国有外贸　切入点：纺织企业　出处：《首都经济贸易大学》2014年硕士论文　论文类型：学位论文

【摘要】：国有外贸纺织企业曾经是中国纺织出口的主力军，，随着世界经济形势逐渐复杂，欧美国家的经济复苏不稳定，我国经济发展不平衡等一系列问题的存在，国有外贸纺织企业的生存受到了重大威胁。而国有外贸企业转型又面临着创新不足、品牌缺乏、营销渠道的建立等困难，转型有一定的困难。本文运用PEST分析、五力模型分析、SWOT方法等方法深入分析了国有外贸纺织企业的宏微观及内外部环境，结合研究对象企业的资源禀赋，通过定量分析与定性分析相结合的方式，最终得出BF纺织品进出口公司的转型升级战略应该采取多元化和纵向一体化战略。国有外贸纺织企业通过制定SO战略的经营策略来应对国内其他企业的竞争。并提出采取增强创新能力，积极开展实业化建设，促进合作向供应链上下游延伸，积极实施品牌战略，开发自有品牌。同时在战略实施的过程中要注意风险防范才能保证战略转型升级有效实施。本文的创新点是针对当前的经济形势，结合PEST、五力模型、SWOT分析方法对我国国有外贸纺织企业的具体情况；在SWOT分析结果的基础上采用层次分析法分析国有外贸纺织企业的内外条件，确定内外条件的各项得分，运用战略选择四边形得出最优转型战略。
[Abstract]:The state-owned foreign trade textile enterprises used to be the main force in China's textile exports. With the world economic situation gradually complex, the economic recovery of Europe and the United States is unstable, and the economic development of our country is not balanced, a series of problems exist. The survival of state-owned foreign trade textile enterprises is seriously threatened, while the transformation of state-owned foreign trade enterprises is faced with some difficulties such as insufficient innovation, lack of brand, establishment of marketing channels, and so on. This paper analyzes the macro, micro, internal and external environment of state-owned foreign trade textile enterprises by means of PEST analysis, five-force model analysis and so on, and combines the resource endowment of the enterprises studied, through the combination of quantitative analysis and qualitative analysis. Finally, the transformation and upgrading strategy of BF Textiles Import and Export Corporation should adopt the strategy of diversification and vertical integration. The state-owned foreign trade textile enterprises should deal with the competition of other domestic enterprises by formulating the management strategy of so strategy. Proposing enhanced innovation capabilities, We should actively carry out industrial construction, promote cooperation extending upstream and downstream of supply chain, actively implement brand strategy and develop own brand. At the same time, we should pay attention to risk prevention in the process of strategy implementation to ensure the effective implementation of strategic transformation and upgrading. According to the current economic situation, the innovation of this paper is the concrete situation of state-owned foreign trade textile enterprises in our country combined with pest and SWOT analysis method. Based on the results of SWOT analysis, the internal and external conditions of state-owned foreign trade textile enterprises are analyzed by analytic hierarchy process (AHP), the scores of internal and external conditions are determined, and the optimal transformation strategy is obtained by selecting quadrilateral strategies.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.81;F752

【引证文献】