考虑公平关切的农产品供应链研究

发布时间：2018-03-05 03:21

本文选题：农产品供应链　切入点：公平关切　出处：《西南交通大学》2016年硕士论文　论文类型：学位论文

【摘要】：近年来,“农超对接”、“互联网+农业"等作为新兴的农产品流通模式,将小生产与大市场对接起来,为解决“三农”问题提供了全新的视角,有效地解决了我国农产品种植和销路问题,最终实现渠道成员共赢。然而,从运行现状来看,超市和农户之间仍是近乎垄断对弱势的关系,诸如供需双方关系松散、农户生产积极性受挫、农产品供应链呈现低效状态等现象层出不穷。因此,农产品供应链的协调问题已成为农产品供应链管理领域的研究重点。本文选择以农产品供应链为研究对象,试图结合实例,运用斯塔克伯格博弈理论,分析基于两级和三级供应链模式下,公平关切对农产品供应链定价决策以及渠道中各成员收益的影响。本文将渠道成员的公平关切心理分成以下五种情况进行讨论,即：两级供应链下仅零售商公平关切、两级供应链下仅农户公平关切、三级供应链下仅农户公平关切、三级供应链下仅中间商公平关切、三级供应链下仅零售商公平关切,并得出以上5种情形下公平关切对供应链运作的影响。研究表明：农户具有公平关切心理时,渠道总收益不变,农户收益增加,供应链成员间的收入差距呈逐渐缩小的趋势,甚至在两级供应链中实现供应链成员利润分配均等化；当中间商具有公平关切时,将在一定程度上降低渠道总收益,中间商收益增加,零售商收益下降最为明显。当零售商具有公平关切心理时,将严重损害自身及整个渠道收益,中间商从中获利。
[Abstract]:In recent years, as a new circulation mode of agricultural products, such as "agricultural super docking" and "Internet agriculture", small production is connected with large market, which provides a new angle of view to solve the problem of "agriculture, countryside and farmers". It has effectively solved the problems of planting and marketing of agricultural products in China, and finally realized the win-win situation of channel members. However, judging from the current situation of operation, the relationship between supermarkets and farmers is still close to monopoly on the weak side, such as the loose relationship between supply and demand. Farmers' enthusiasm for production has been frustrated, and the supply chain of agricultural products is in a state of inefficiency. The coordination of agricultural product supply chain has become the focus of research in the field of agricultural supply chain management. Based on the two-level and three-level supply chain model, this paper analyzes the impact of equity concerns on the pricing decision of agricultural product supply chain and the income of each member in the channel. This paper divides the fairness concern of channel members into the following five situations to discuss. That is, only retailers are concerned about fairness in two-level supply chain, only farmers are concerned about fairness in two-level supply chain, only farmers are concerned about fairness in three-level supply chain, only middleman is concerned about fairness in three-level supply chain, and only retailer is concerned about fairness in third-level supply chain. The effects of equity concerns on the operation of supply chain under the above five conditions are obtained. The research shows that when farmers have fair concern, the total income of the channel is unchanged, the income of farmers increases, and the income gap among the members of the supply chain is gradually narrowing. Even in the two-tier supply chain, the profit distribution of the members of the supply chain is equalized; when the middleman has a fair concern, the total income of the channel will be reduced to a certain extent, and the profit of the intermediary will increase. When retailers have fair concerns, they will seriously damage their income and the whole channel, and the middlemen will profit from it.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F326.6

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