A物流集团物流经营业务发展战略研究

发布时间：2018-03-10 01:03

本文选题：物流　切入点：经营业务　出处：《河北经贸大学》2017年硕士论文　论文类型：学位论文

【摘要】：近些年来,物流在社会生产和人民生活中扮演者越来越重要的角色,物流产业的发展受到政府和社会各行业越来越多的重视。基于科技等在内很多因素的飞速发展,现代物流的重要作用已经越来越被人们所认可,并且物流业的飞速发展也给人们生活带来各种便捷。与此同时,在国际经济形势的短期向好、需求不足,以及我国大的宏观经济运行正处于增长速度换挡期、结构调整阵痛期、前期刺激政策消化期的“三期叠加”新阶段的现实背景下,广大物流企业也面临着物流服务需求柔性化、物流资源整合亟待加强等一系列巨大挑战。本文以一家近几年快速成长起来的河北省属大型国有独资公司下属的全资子公司—--A物流集团为研究对象,主要围绕该集团目前存在的物流、贸易、金融、制造四大业务集群中的物流经营业务,如何利用战略管理相关理论及分析方法明确其未来发展方向及发展重点,克服当前物流企业面临的一系列挑战,巩固已有市场地位,站稳脚跟,提高竞争实力,扩大市场份额。本文从A物流集团物流经营业务现有发展基础出发,即对A物流集团发展现状、发展条件进行系统总结,然后在对物流经营业务发展所处的外部环境分别进行剖析,主要包括国际环境、国内环境、区域环境和产业环境。在此基础上,运用波特五力模型分析法,对A物流集团物流经营业务发展面临的潜在进入者、替代品、客户的讨价还价、供应商和现有竞争者分别进行了分析,进一步明确了物流经营业务所处的产业竞争环境和竞争格局,并依据模型分析结果提出了物流经营业务在如何前期发展的基础上进行长足谋划,同时提出了强化物流资源平台、物流信息平台、科学技术平台、资本运营平台等重点措施,以确保物流业务发展所需的各项资源配置更加合理,物流主业发展更加稳固,企业核心竞争力得到增强,为物流集团发展提供保障。
[Abstract]:In recent years, logistics has played a more and more important role in social production and people's life. The development of logistics industry has been paid more and more attention by the government and various sectors of society. Based on the rapid development of many factors, such as science and technology, etc. The important role of modern logistics has been more and more recognized by people, and the rapid development of logistics industry has also brought people a variety of convenience. At the same time, in the short term, the international economic situation is better, and the demand is insufficient. And under the realistic background that the macro-economic operation of our country is in the period of shift of growth speed, the painful period of structural adjustment, and the new stage of "three superposition" in the period of pre-stimulus policy digestion, the majority of logistics enterprises are also faced with the flexibility of logistics service demand. The integration of logistics resources needs to be strengthened and so on. In this paper, a wholly owned subsidiary of a large state-owned wholly owned company in Hebei Province-A Logistics Group, which has grown rapidly in recent years, is taken as the research object. Mainly focusing on the logistics business in the current logistics, trade, finance and manufacturing clusters of the Group, how to use the relevant theories and analytical methods of strategic management to clarify its future development direction and development focus, To overcome a series of challenges faced by current logistics enterprises, to consolidate the existing market position, to establish a firm foothold, to improve the competitive strength and to expand the market share. That is, a logistics group development status quo, development conditions are systematically summarized, and then in the logistics business development in the external environment, respectively, including the international environment, domestic environment, Regional environment and industrial environment. On the basis of this, using Porter's five-force model analysis, the potential entrants, substitutes, customers' bargaining of logistics business development of A logistics group are discussed. The supplier and the existing competitors have carried on the analysis separately, further defined the industry competition environment and the competition pattern in which the logistics management business is located. Based on the results of the model analysis, the paper puts forward some important measures, such as how to develop logistics business in the early stage, and how to strengthen logistics resource platform, logistics information platform, science and technology platform, capital operation platform and so on. In order to ensure that logistics business development needs more reasonable allocation of resources, logistics business development is more stable, the core competitiveness of enterprises has been enhanced, to provide a guarantee for the development of logistics groups.
【学位授予单位】：河北经贸大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.23;F272

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