电子商务供应链的风险识别评估与控制

发布时间：2018-03-14 23:14

本文选题：电子商务　切入点：供应链　出处：《重庆交通大学》2016年硕士论文　论文类型：学位论文

【摘要】：近年来,在市场经济迅猛发展的环境下,电子商务企业能否在竞争中取胜,很大程度上取决于供应链之间的竞争。供应链的高效率管理可以减少企业的仓储管理费用和配送费用,进而为企业带来更多的利润。供应链管理使电子商务企业展现很大的优势,更加方便抓住市场稍纵即逝的机会,为顾客供应更高质量的产品和提供更好的服务。与此同时,供应链风险也随之存在,以前传统的供应链风险预警机制在电子商务交易活动中不适应形势的发展。故电子商务供应链风险管理的研究逐渐备受广大学术研究者的亲睐。基于此,本文在回顾了国内外文献的基础之上,提出了电子商务供应链风险识别、评估与控制的研究框架。阐明了电子商务供应链风险管理的概念,并分析了电子商务供应链风险产生的来源,将电子商务供应链风险归纳为技术平台风险物流风险、资金流风险、信息流风险、环境风险这几大类。分析了德尔菲法、层次分析法、模糊综合评价法与DEMATEL评价方法在电子商务供应链风险评估中的优劣势。对电子商务供应链风险的控制理论进行了阐述,通过电子商务供应链风险控制的三个方面(事前控制、事中控制、事后控制)阐述了电子商务供应链风险控制措施。对于电子商务供应链风险导入潜伏期的控制采取风险预控,对于电子商务供应链风险酝酿扩散和成熟期的控制要进行风险预警。对于电子商务供应链风险消退期的控制,要先对应对策略进行分析然后采取恰当的策略。最终,以京东供应链风险为例子作实证分析,把调查研究得到的供应链运营相关数据进行收集汇总后对数据进行处理,最后建立了基于DEMATEL的京东电子商务供应链风险评估模型。在此模型中,通过与京东实际情况结合起来针对各影响因素作分析,使用Matlab软件进行一定的计算,得到结果:影响度和被影响度以及原因度和中心度。最后,通过对供应链风险因素从大至小排序来确定对电子商务供应链安全造成影响的主要因素,并提出了保障京东电子商务供应链安全的对策建议:加强信用机制和电子商务法制的建设、加大物流配送设施建设,确保电子商务配送安全、应用更安全的网络技术,确保电子商务交易安全。
[Abstract]:In recent years, with the rapid development of market economy, can e-commerce enterprises win in the competition? The efficient management of the supply chain can reduce the cost of warehouse management and distribution. Supply chain management (SCM) enables e-commerce enterprises to display great advantages, make it easier to seize the fleeting opportunities of the market, and supply higher quality products and better services to customers. Supply chain risk also exists, In the past, the traditional supply chain risk warning mechanism did not adapt to the development of the situation. Therefore, the research of e-commerce supply chain risk management has gradually attracted the attention of the majority of academic researchers. Based on the review of domestic and foreign literature, this paper puts forward the research framework of risk identification, evaluation and control of e-commerce supply chain, and clarifies the concept of risk management in e-commerce supply chain. The paper also analyzes the origin of supply chain risk in E-commerce, classifies it into three categories: technology platform risk logistics risk, capital flow risk, information flow risk and environmental risk. The advantages and disadvantages of Analytic hierarchy process (AHP), fuzzy comprehensive evaluation and DEMATEL evaluation in the risk assessment of e-commerce supply chain are discussed. Through the three aspects of supply chain risk control in electronic commerce (pre-control, in-process control, post-control), the paper expounds the risk control measures of e-commerce supply chain, and adopts risk pre-control for the control of the latent period of risk introduction in e-commerce supply chain. For the control of e-commerce supply chain risk diffusion and maturity, risk warning should be carried out. For the control of e-commerce supply chain risk regression, the countermeasures should be analyzed first and then the appropriate strategy should be adopted. Taking JingDong supply chain risk as an example, this paper makes an empirical analysis, collects and summarizes the relevant data of supply chain operation obtained from investigation and studies, and then processes the data. Finally, a risk assessment model of JingDong's e-commerce supply chain based on DEMATEL is established. In this model, by combining with actual conditions of JingDong, we analyze the influence factors and use Matlab software to carry out certain calculation. The results are as follows: the degree of influence and the degree of influence, the degree of cause and the degree of centrality. Finally, by ranking the risk factors of supply chain from large to small to determine the main factors that affect the security of e-commerce supply chain, It also puts forward the countermeasures and suggestions to ensure the security of JingDong's e-commerce supply chain: strengthening the construction of credit mechanism and electronic commerce legal system, increasing the construction of logistics distribution facilities, ensuring the security of electronic commerce distribution, and applying more secure network technology. Ensure the security of e-commerce transactions.
【学位授予单位】：重庆交通大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F724.6;F274

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