基于新产消合一的供应链价值创造研究

发布时间：2018-03-16 01:06

本文选题：供应链价值　切入点：新产消合一　出处：《山东大学》2014年硕士论文　论文类型：学位论文

【摘要】：经济全球化与市场全球化推动产业分工在全球构建新格局,新的竞争态势的一个突出特点表现为不再仅限于企业与企业之间,而是扩展到了供应链与供应链之间。供应链成为市场竞争的主体,企业要生存发展就必须高效地进行供应链管理,全面优化其供应链体系。供应链管理的目标是多样化的,包括提高效率、降低库存、缩短交货周期、减少成本、增加价值量等等,其中,增加价值量这一目标涵盖了其他所有目标,具有更重要的意义,因此企业实施供应链管理的最终目标可视为追求供应链的最大价值。目前已有的针对供应链价值创造问题的相关研究,大多单纯地研究了企业联盟在价值创造过程中的作用,而没有将消费者纳入价值创造过程中去。实际上,消费者作为供应链的重要组成部分,是供应链的唯一出口,对整个供应链的价值创造过程具有非常重要的反馈和促进功效。本文综合运用系统分析、定性和定量相结合、Shapley值法等方法,基于新产消合一理念,对供应链价值创造问题展开研究。首先阐述了新产消合一理念,并基于该理念从企业自身、企业间协同、企业联盟与消费者间和谐三个方面对供应链的价值创造理论进行了研究；其次本文构建了基于新产消合一理念的供应链价值创造模型,就供应链的总价值、企业联盟的价值以及消费者的价值等问题进行了讨论；最后基于新理念对供应链的价值分配问题进行了研究,给出了供应链价值分配的影响因素,利用Shapley值法构建供应链价值分配模型,并根据修正因素对原始的Shapley值进行修正。本文的研究结果显示,新产消合一理念下,消费者参与到供应链的价值创造过程中与企业联盟相互协作共同创造价值,如果消费者的消费行为是理性的,则供应链的总价值、企业联盟的价值和消费者的价值都会增加,并且合理的价值分配机制有利于保障价值创造活动继续顺利进行。本文的创新点主要包括： 1.在新产消合一理念下,从企业自身、企业间协同及企业联盟与消费者间和谐等三个维度全面完整地分析供应链的价值创造过程,并与原有目标导向下的供应链价值创造进行比对,真正地体现了消费者在整个供应链的价值创造过程中所起到的反馈和促进作用,建立起供应链价值创造的系统分析框架。 2.借助数理分析工具,构建起供应链价值创造和分配的数理分析模型,借此具体地揭示出供应链的价值创造和价值分配过程,以期为企业联盟在激烈的竞争中寻求高效的应对策略、获取竞争优势提供理论支撑。
[Abstract]:Economic globalization and market globalization promote the division of labor in the world to construct a new pattern. A prominent feature of the new competitive situation is that it is no longer confined to enterprises. The supply chain has become the main body of market competition. In order to survive and develop, enterprises must carry out supply chain management efficiently and optimize their supply chain system in an all-round way. The goal of supply chain management is diversified. These include efficiency gains, lower inventories, shorter delivery cycles, reduced costs, increased value, and so on, in which the goal of increasing value covers all other objectives and is of greater importance. Therefore, the ultimate goal of enterprise implementing supply chain management can be regarded as the pursuit of the maximum value of supply chain. At present, most of the related researches on supply chain value creation have simply studied the role of enterprise alliance in the process of value creation. In fact, as an important part of the supply chain, consumer is the only export of the supply chain, which has a very important feedback and promotion effect on the value creation process of the whole supply chain. In this paper, we use the methods of system analysis, qualitative analysis and quantitative analysis to study the value creation of supply chain based on the new concept of integration of production and consumption. First, this paper expounds the new concept of integration of production and consumption, and based on this concept from the enterprise itself, This paper studies the theory of value creation in supply chain from three aspects: cooperation among enterprises, harmony between enterprise alliance and consumers. Secondly, this paper constructs a supply chain value creation model based on the concept of new production and consumption, and discusses the total value of supply chain. The value of enterprise alliance and the value of consumers are discussed. Finally, the value distribution of supply chain is studied based on the new concept, and the influencing factors of value distribution in supply chain are given. The supply chain value distribution model is constructed by using Shapley value method, and the original Shapley value is modified according to the correction factors. The results of this paper show that under the new concept of integration of production and consumption, consumers participate in the process of value creation in the supply chain and cooperate with the enterprise alliance to create value. If the consumer's consumption behavior is rational, the total value of the supply chain can be achieved. The value of the enterprise alliance and the value of the consumer will increase, and the reasonable value distribution mechanism will help to ensure that the value creation activities continue smoothly. The innovations of this paper include:. 1. Under the new concept of integration of production and consumption, the value creation process of supply chain is analyzed from three dimensions: enterprise itself, cooperation among enterprises and harmony between enterprise alliance and consumers. Compared with the original goal oriented supply chain value creation, it truly reflects the feedback and promotion role of consumers in the whole supply chain value creation process, and establishes the system analysis framework of supply chain value creation. 2. With the help of mathematical analysis tools, the mathematical analysis model of value creation and distribution in supply chain is constructed, and the process of value creation and value distribution in supply chain is revealed concretely. The aim is to provide theoretical support for enterprise alliance to seek efficient coping strategy and gain competitive advantage in the fierce competition.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

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