供应链视角的连锁加盟商企业社会责任实现机制研究——餐饮服务业多案例比较分析

发布时间：2018-03-16 17:40

本文选题：供应链　切入点：连锁体系　出处：《北京工商大学学报(社会科学版)》2017年05期 　论文类型：期刊论文

【摘要】：随着供给侧结构性改革的推进,连锁体系作为一种特殊的供应链结构类型受到越来越多的重视,提高商业的连锁化率并加强连锁体系管理成为推动中小企业有效履行社会责任和增加有效供给的重要途径。在构建了供应链中小企业社会责任实现机制分析框架的基础上,围绕准入管理、利益分配、沟通与信任、绩效考评与监督、知识转移等方面,对连锁体系管理机制的特殊性及其与连锁加盟商社会责任实现机制的关系进行了研究。进而,通过餐饮服务业连锁体系多案例比较分析,进一步剖析了连锁体系管理机制形成及加盟商社会责任实现的影响因素。案例研究表明,连锁总部的社会责任意识、社会责任管理能力和连锁体系成熟度影响着连锁体系社会责任的整体绩效实现和加盟商的社会责任实现;连锁总部应从特许加盟协议、培训、督导、标准化、人员外派等方面完善其管理机制。
[Abstract]:With the development of supply-side structural reform, chain system, as a special type of supply chain structure, has been paid more and more attention. Increasing the chain rate of business and strengthening the chain system management are the important ways to promote the SMEs to fulfill their social responsibility effectively and increase the effective supply. On the basis of constructing the analysis framework of the mechanism of realizing the social responsibility of the small and medium-sized enterprises in the supply chain. Focusing on the aspects of access management, benefit distribution, communication and trust, performance evaluation and supervision, knowledge transfer, the particularity of chain chain management mechanism and its relationship with chain franchisee's social responsibility realization mechanism are studied. Through the comparative analysis of many cases in chain system of catering service industry, this paper further analyzes the factors influencing the formation of chain management mechanism and the realization of social responsibility of franchisees. The case study shows that the consciousness of social responsibility of chain headquarters, The ability of social responsibility management and maturity of chain system affect the overall performance realization of chain system social responsibility and the realization of social responsibility of franchisee, chain headquarters should be from franchise agreement, training, supervision, standardization, Personnel assignment and other aspects to improve its management mechanism.
【作者单位】：北京工商大学商学院;
【基金】：北京市哲学社会科学规划项目“北京市中小企业社会责任管理研究”(12JGB045) 北京市社会科学基金重大项目“网络零售管理的基础理论研究”(15ZDB22) 北京工商大学科技创新平台项目“互联网时代零售企业战略转型与创新研究”(19008001214)
【分类号】：F270;F274;F721.7

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