基于专利保护背景的企业再制造策略研究

发布时间：2018-03-21 05:02

本文选题：再制造　切入点：专利保护　出处：《东北大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着自然环境的恶化及人口的增加,自然资源开始变得越来越匮乏,为了保护环境和人类的可持续发展,许多专家学者及企业组织开始研究废旧产品的回收再制造。并且随着研究内容的深入,人们发现再制造不仅能够带来显著的环境效益,还能够带来巨大的经济效益,因而越来越多的企业开始跻身再制造行业。然而,废旧产品回收再制造所涉及的知识产权问题,经常使企业陷入知识产权纠纷中,这对企业来说无疑是巨大的泥潭。因此,企业在再制造的决策过程中,必须要考虑再制造的专利保护问题。现如今对再制造专利许可的研究主要集中在法学角度,从管理学角度出发的研究文献比较少。首先,本文阐述了再制造的相关研究背景及意义,提出了企业在再制造过程中面对的专利许可问题,描述了本文的研究思路和研究内容,对再制造的相关文献综述进行了述评。其次,在制造商不进行技术许可的专利保护背景下,考虑新产品和再制造产品对消费者的效用差异,将市场划分为普通消费者与绿色消费者两类市场,分别建立了基于低价策略和高价策略的Stackelberg博弈模型,求出不同策略情景下的新产品和再制造产品的最优价格及供应链各成员的最优利润。再次,在制造商进行技术许可的专利保护背景下(即将再制造技术许可给第三方再制造商),考虑新产品和再制造产品对消费者的效用差异,在制造商进行独家许可和独占许可的两种情景下,建立了基于不同许可方式的Stackelberg博弈模型,求出不同技术许可策略下的新产品和再制造产品的最优价格及供应链各成员的最优利润。最后,对不同专利保护策略下的闭环供应链模型进行算例分析,分别探讨了绿色消费者所占的比例、再制造的比例和广告投入三个因素对新产品价格、再制造产品价格、制造商利润及零售商利润的影响。并以实际的公司为研究对象,给出了企业在不进行技术许可和进行技术许可的情形下,采取不同策略的临界条件。
[Abstract]:With the deterioration of natural environment and the increase of population, natural resources are becoming increasingly scarce, in order to protect the environment and the sustainable development of mankind, Many experts, scholars and business organizations have begun to study the recycling and remanufacturing of used and end-of-life products. With the deepening of the research, people have found that remanufacturing can not only bring significant environmental benefits, but also bring huge economic benefits. As a result, more and more enterprises begin to join the remanufacturing industry. However, the intellectual property issues involved in recycling and remanufacturing waste products often lead enterprises into intellectual property disputes, which is undoubtedly a huge quagmire for enterprises. In the decision-making process of remanufacturing, enterprises must consider the issue of patent protection of remanufacturing. Nowadays, the research on remanufacturing patent license is mainly focused on the perspective of law, and there is less research literature from the perspective of management. First of all, This paper expounds the background and significance of the research on remanufacturing, puts forward the patent licensing problems faced by enterprises in the process of remanufacturing, describes the research ideas and contents of this paper, and reviews the relevant literature review of remanufacturing. In the context of the manufacturer's patent protection without technology licensing, considering the differences in the utility of new products and remanufactured products to consumers, the market is divided into two categories: ordinary consumers and green consumers. The Stackelberg game model based on low price strategy and high price strategy is established, and the optimal price of new product and remanufactured product under different strategy scenarios and the optimal profit of each member of supply chain are obtained. In the context of the manufacturer's patent protection for technology licensing (that is to say, a remanufacturing technology license is granted to a third party re-manufacturer, considering the differences in the utility of new and remanufactured products to consumers, Under the two scenarios of exclusive license and exclusive license, the Stackelberg game model based on different license modes is established. The optimal price of new products and remanufactured products under different technology licensing strategies and the optimal profits of each member of the supply chain are obtained. Finally, the closed-loop supply chain model under different patent protection strategies is analyzed by an example. The paper discusses the effects of the proportion of green consumers, the proportion of remanufacturing and advertising investment on the price of new products, the price of remanufactured products, the profits of manufacturers and the profits of retailers. The critical conditions for enterprises to adopt different strategies without and without technology licensing are given.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F273.1

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