出口贸易转型视角下的中国跨境电子商务发展分析

发布时间：2018-03-22 22:30

本文选题：跨境电子商务　切入点：出口贸易转型　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：2008年美国次贷危机给世界经济造成了重大冲击,危机过后世界经济持续低迷,至今也未完全摆脱经济危机的影响,世界商品贸易和服务贸易都呈缓慢增长态势,全球贸易总额增速减缓。在此背景下,传统出口贸易暴露出多方面问题。外部需求不景气,传统生产要素成本优势逐步消失,贸易摩擦频发等问题使得传统的低技术含量低附加值产品贸易结构难以为继。出口贸易面临着贸易壁垒和总体增长前景不乐观的双重压力。基于“互联网+外贸”的跨境电子商务迎合了新形势下出口贸易订单碎片化和产品需求个性化的特点,近年来发展迅速,年均增长率超过30%,成为出口贸易转型升级的新抓手。跨境电子商务突破了出口贸易在时间和空间上的限制,大幅降低交易成本和流通成本。由于其发展迅速,跨境物流满足不了其快速发展的需求,同时争端解决机制欠缺、专业人才匮乏和金融支持不完善,跨境电子商务的持续发展受多重因素的制约。本文基于出口贸易转型视角,分析跨境电子商务特点、发展现状和趋势,研究以发展跨境电子商务推动出口贸易转型升级的作用途径和策略。分析认为跨境电子商务源于出口贸易,可以推动出口贸易转型,同时也被动受益与出口贸易优化升级。跨境电子商务可以降低交易成本,方便出口企业优化整合供应链,同时为中小企业参与国际市场竞争提供平台,推动出口贸易转型升级。结合当前出口贸易发展实际和跨境电子商务发展存在的问题提出了推动出口贸易转型的策略。引导跨境电子商务继续高速发展可以从克服限制因素、营造创新升级大环境、完善企业经营服务战略和跨境电子商务基础设施建设四个方面来着手。克服限制因素来引导跨境电子商务大发展要从物流、争端解决机制建设、提升通关效率、金融支持和人才培养等方面努力;营造创新升级大环境需要鼓励创新,推进要素市场改革,降低企业成本,提升产品质量,培育新型竞争优势;完善企业经营服务战略要求企业树立品牌意识,提供高质量高附加值产品;加快基础设施建设包括网络基础设施建设和构建电子商务产业园。通过上述四个方面的协调发展,引导跨境电子商务持续快速发展,助推出口贸易转型升级。
[Abstract]:The subprime mortgage crisis of the United States in 2008 has caused a major impact on the world economy. After the crisis, the world economy has been in a downturn and has not completely escaped the impact of the economic crisis. The world trade in goods and services has shown a slow growth trend. In this context, traditional export trade has exposed many problems. External demand is depressed, and the cost advantage of traditional factors of production is gradually disappearing. Problems such as frequent trade frictions make the traditional trade structure of low technology content and low added value products difficult to sustain. Export trade is under the double pressure of trade barriers and overall growth prospects. "Cross-border e-commerce caters to the fragmentation of export trade orders and the individualization of product demand in the new situation. The rapid development in recent years, with an average annual growth rate of more than 30 percent, has become a new grip on the transformation and upgrading of export trade. Cross-border electronic commerce has broken through the time and space constraints of export trade, greatly reducing transaction costs and circulation costs. Because of its rapid development, Cross-border logistics can not meet its rapid development needs, at the same time, the dispute settlement mechanism is lacking, the lack of professional personnel and financial support is not perfect, the sustainable development of cross-border e-commerce is restricted by many factors. This paper is based on the perspective of export trade transformation. This paper analyzes the characteristics, current situation and trend of cross-border electronic commerce, studies the ways and strategies to promote the transformation and upgrading of export trade through the development of cross-border electronic commerce, and concludes that cross-border electronic commerce originates from export trade and can promote the transformation of export trade. Cross-border e-commerce can reduce transaction costs, facilitate export enterprises to optimize and integrate supply chains, and provide a platform for small and medium-sized enterprises to participate in international market competition. Promoting export trade transformation and upgrading. Combining the current export trade development reality and the problems existing in cross-border electronic commerce development, this paper puts forward some strategies to promote export trade transformation. To guide cross-border electronic commerce to continue its rapid development can overcome the restrictive factors. To create an environment for innovation and upgrading, to improve the enterprise management, service strategy and cross-border e-commerce infrastructure construction, to overcome the constraints to guide the development of cross-border e-commerce from logistics, dispute settlement mechanism construction, In order to improve the efficiency of customs clearance, financial support and personnel training, it is necessary to encourage innovation, promote the reform of factor market, reduce the cost of enterprises, improve the quality of products and cultivate new competitive advantages. Perfecting enterprise management and service strategy requires enterprises to establish brand awareness, provide high quality and high value-added products, accelerate infrastructure construction, including network infrastructure construction and construction of electronic commerce industry park. To guide the sustained and rapid development of cross-border e-commerce and promote the transformation and upgrading of export trade.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F752.62

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