异质偏好零售商供应链协调研究

发布时间：2018-03-31 19:44

本文选题：供应链　切入点：损失规避　出处：《湖南大学》2015年硕士论文

【摘要】：随着经济全球化的不断进展,市场竞争也随之更加激烈,其竞争方式逐渐由单个企业演变成供应链之间的竞争。然而,不管是供应链所处的外部市场环境还是供应链自身内部环境都具有高度风险性。由于决策主体在风险条件下所具有的态度以及行为偏好特征都是不一样的,而且决策主体的行为偏好特征随着环境的变化不断发生改变。本文以供应链协调作为研究对象,以异质偏好理论作为切入点,通过对相关理论和方法进行分析,对两级供应链的最优决策以及协调问题进行深入探讨和研究。首先,本文对供应链契约协调以及异质偏好供应链协调的发展进行相关综述及总结。其次,对供应链协调的相关理论进行研究分析,着重分析展望理论以及最大衰减函数理论。然后,对损失规避零售商的供应链协调进行研究,主要分析单个损失规避型零售商和单个风险中性供应商组成的供应链,通过建立收益共享契约使供应链达到协调的问题。最后,分析内生偏好零售商的供应链协调问题,供应商通过建立收益共享契约同样能使供应链达到协调状态。研究结果表明,具有损失规避行为偏好零售商的最优订购量随着其损失规避程度的提高而不断减少。零售商的最优订购量与供应商的批发价格具有负相关关系,与收益共享系数具有正相关关系。通过建立收益共享契约可以使由损失规避零售商参与的两级供应链以及由内生偏好零售商参与的两级供应链实现协调状态。
[Abstract]:With the development of economic globalization, market competition is becoming more and more intense, and the competition mode is gradually changing from single enterprise to supply chain competition. Both the external market environment of the supply chain and the internal environment of the supply chain have a high risk, because the decision makers have different characteristics of attitude and behavior preference under the risk conditions. Moreover, the behavior preference characteristics of decision makers change with the change of environment. This paper takes supply chain coordination as the research object and heterogeneity preference theory as the breakthrough point, through the analysis of relevant theories and methods. First, this paper summarizes and summarizes the development of supply chain contract coordination and heterogeneity preference supply chain coordination. The related theories of supply chain coordination are studied and analyzed, especially prospect theory and maximum attenuation function theory. Then, the supply chain coordination of loss averse retailers is studied. This paper mainly analyzes the supply chain composed of a single loss-averse retailer and a single risk-neutral supplier, and analyzes the coordination of the supply chain by establishing a revenue-sharing contract. Finally, the supply chain coordination problem of the endogenous preferred retailer is analyzed. The supplier can also make the supply chain coordinate by establishing the revenue-sharing contract. The research results show that, The optimal order quantity of retailer with loss aversion behavior preference decreases with the increase of loss aversion degree, and the optimal order quantity of retailer has negative correlation with the wholesale price of supplier. By establishing a revenue-sharing contract, a two-level supply chain involving loss averse retailers and a two-level supply chain with endogenous preference retailers can be coordinated.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274

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