B2B电子市场下基于供应链商业信用的订货与收益分配策略研究

发布时间：2018-04-02 01:12

本文选题：B2B电子市场　切入点：商业信用　出处：《东北大学》2014年硕士论文

【摘要】：随着当今经济一体化进程的不断加快、信息技术和互联网技术的飞速发展,B2B电子市场迅速崛起,交易规模和参与者数量不断扩大,成为电子商务交易的核心模式之一。B2B电子市场环境下,企业间竞争加剧,交易方式和产品周期等诸多方面都与传统市场存在着显著差别,能否很好地把握机会并适应这一市场发展趋势,对于企业未来的发展至关重要。在经济活动中,商业信用因其方便、易取得的特点广泛存在于供应链成员企业间的合作关系中。商业信用在扩大上游企业销售规模的同时减少了对下游企业的资金占用,二者的有效合作可以提高资金流的运作效率,发挥供应链的整体优势。然而任何一种合作关系的维持都需要建立在双方认可的秩序基础上,对于以盈利为目的的企业来说,公平合理的收益分配机制无疑是维持双方有效合作的基本保障之一。尤其是在B2B电子市场环境下,企业的交易模式和沟通方式发生变化,解决好收益分配问题对于促进供应链系统的稳定、高效运作具有十分重要的作用。本文在随机需求的前提下,考虑供应链商业活动中普遍存在的商业信用,从财务管理的角度分析了商业信用对供应链资金流的影响。论文从传统市场出发,结合已趋于成熟的回购契约、数量折扣契约和收入共享契约,引入信用期参数,建立B2B电子市场下的供应链契约模型,对B2B电子供应链成员企业的订货与收益分配策略问题展开研究。并通过对比分析供应商和零售商在两种市场环境下各自的收益状况,推导出双方自愿加入B2B电子市场进行交易的充分条件。本文的研究思路为：首先,在B2B电子市场蓬勃发展的现实背景下,通过梳理归纳关于供应链商业信用筹资和订货与收益分配问题的研究现状,为论文的研究奠定理论基础；其次,从传统市场深入到B2B电子市场,分别建立基于商业信用的回购契约、数量折扣契约和收入共享契约模型,探讨实现供应链绩效最优的订货策略和成员企业互惠双赢的收益分配机制,并通过数值算例验证了模型的有效性；最后对论文的研究成果进行总结并对未来可能的研究方向进行了展望。
[Abstract]:With the rapid development of information technology and Internet technology, the B2B electronic market is rising rapidly, and the scale of transaction and the number of participants are expanding.In the environment of B2B electronic market, the competition between enterprises intensifies, and many aspects, such as transaction mode and product cycle, are obviously different from the traditional market.Whether or not we can grasp the opportunity and adapt to this market trend is very important for the future development of enterprises.In economic activities, commercial credit widely exists in the cooperative relations among supply chain members because of its convenience and easy access.Commercial credit not only expands the scale of upstream enterprise sales but also reduces the capital occupation to downstream enterprises. The effective cooperation between them can improve the operation efficiency of capital flow and give play to the overall advantage of supply chain.However, the maintenance of any kind of cooperative relationship needs to be established on the basis of mutually agreed order. For enterprises aiming at profit, a fair and reasonable profit distribution mechanism is undoubtedly one of the basic guarantees to maintain the effective cooperation between the two sides.Especially in the B2B electronic market environment, the transaction mode and communication mode of enterprises have changed. It is very important to solve the problem of income distribution to promote the stability and efficient operation of supply chain system.On the premise of random demand, this paper analyzes the influence of commercial credit on supply chain capital flow from the angle of financial management, considering the commercial credit that exists in the commercial activities of supply chain.Based on the traditional market, combined with the mature repurchase contract, the quantity discount contract and the revenue sharing contract, the paper introduces the credit period parameter, and establishes the supply chain contract model under the B2B electronic market.This paper studies the ordering and income distribution strategy of B2B electronic supply chain member enterprises.Through the comparative analysis of the profit situation of suppliers and retailers in two market environments, the sufficient conditions for both suppliers and retailers to join the B2B electronic market voluntarily for transaction are deduced.The research ideas of this paper are as follows: firstly, under the background of the booming development of B2B electronic market, this paper summarizes the current situation of research on the supply chain commercial credit financing and ordering and income distribution, and lays a theoretical foundation for the research of this paper;Secondly, from the traditional market to the B2B electronic market, the repurchase contract, the quantity discount contract and the revenue sharing contract model based on commercial credit are established, respectively.This paper discusses the optimal ordering strategy for the performance of the supply chain and the profit distribution mechanism of the member enterprises, and verifies the validity of the model by numerical examples.Finally, the research results of the paper are summarized and the possible research directions in the future are prospected.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F275

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