谈互联网时代流通组织的重构——基于供应链逆向整合视角

发布时间：2018-04-04 20:24

本文选题：流通组织重构　切入点：供应链逆向整合　出处：《商业经济研究》2016年16期

【摘要】：互联网时代下,随着生产方式的深入变革以及市场竞争激烈程度的不断加剧,供应链整合的趋势变得越来越明显。这对于流通组织而言,既是一次生存的考验,同时也是进一步优化的机遇。具体来看,大型制造商去中间化的渠道变革,使得传统流通组织陷入微利运行甚至被淘汰的不利局面,而为了改变这种发展困境,流通组织积极从供应链终端向上游环节进行延伸、渗透,并形成逆向整合的发展模式,最大限度地获取约束上游环节和主导供应链的主动权。本文基于供应链逆向整合视角,主要通过对零售制造商的基本模式、关键优势以及应用局限的阐述和分析,找出流通组织再中间化需求及中间化角色的特点及不足,并在此基础上提出相关的优化建议,以期为流通组织供应链逆向整合的实施及重组提供参考意见。
[Abstract]:The age of the Internet, along with the deepening of the transformation of the mode of production and the increasingly fierce market competition, supply chain integration trend has become more and more obvious. The circulation organization, is not only a test of survival, but also further optimization opportunities. Specifically, large manufacturers to the middle of the channel change, the traditional circulation organization run into a profit or even be eliminated the adverse situation, and in order to change the development dilemma, circulation organization actively from the end of the supply chain to the upstream extension, penetration, and the formation of the development mode of reverse integration, the initiative to maximize the constraints of upstream and leading supply chain. The supply chain integration from the perspective of reverse based on the basic model of retail mainly by the manufacturer, key advantages and application limitations of exposition and analysis, find out the circulation organization Reintermediation demand And the characteristics and shortcomings of intermediation roles, and on this basis, we put forward relevant optimization suggestions, so as to provide references for the implementation and reorganization of supply chain reverse integration in circulation organization.

【作者单位】：西京学院经贸技术系;
【分类号】：F274

【参考文献】