不同市场竞争环境下生产成本信息分享决策

发布时间：2018-04-17 00:25

本文选题：信息分享 + 生产成本　；参考：《系统工程理论与实践》2017年06期

【摘要】：考虑由一个制造商和两个竞争性的异质零售商组成的二级供应链,在外生批发价格的情形下,研究制造商在不同市场竞争环境下的生产成本信息分享策略:均分享、仅分享一个零售商和均不分享.研究发现,在零售商的成本估计值均大于真实生产成本的情形下,当市场竞争不激烈时,制造商的最优策略为均分享,否则,为均不分享.当存在零售商的成本估计值小于真实生产成本的情形下,制造商的信息分享策略与市场竞争程度和退货成本有关.随着退货成本的增加,当市场竞争程度非常激烈时,制造商越不愿意分享生产成本信息,否则,制造商越愿意分享生产成本信息.成本信息分享在市场竞争激烈或非常激烈的环境下能改进所有供应链成员的利润.
[Abstract]:Considering the secondary supply chain consisting of one manufacturer and two competitive heterogeneous retailers, under the condition of exogenous wholesale price, this paper studies the production cost information sharing strategy of manufacturers in different market competition environment: all share.Share only one retailer and neither.It is found that when the retailer's cost estimate is higher than the real production cost, when the market competition is not fierce, the manufacturer's optimal strategy is all share, otherwise, no share.When the estimated cost of the retailer is less than the real production cost, the information sharing strategy of the manufacturer is related to the degree of market competition and the cost of returning goods.With the increase of return cost, when the market competition is very fierce, manufacturers are more reluctant to share production cost information, otherwise, manufacturers are more willing to share production cost information.Cost information sharing can improve the profits of all supply chain members in a competitive or very competitive market.
【作者单位】：武汉大学经济与管理学院;华中科技大学管理学院;
【基金】：国家自然科学基金(71301122,71671133,71571079) 武汉大学人文社会科学青年学者学术团队建设计划资助~~
【分类号】：F274;F275.3

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