美邦服饰基于供应链的存货管理问题探讨

发布时间：2018-04-19 13:53

本文选题：存货管理 + 供应链管理　；参考：《江西财经大学》2017年硕士论文

【摘要】：经济全球化使得各经济主体间的交流十分顺畅,国际新兴商业模式随之进入中国,使得产品更新换代速度加快,也给需求预测带来了不确定性。传统的存货管理方法如经济订货批量(EOQ)、ABC法等更多的着眼于内部控制的改善方面,对向外延伸的重视不足,已不能满足企业生存发展的需要。如何在满足消费者快速变化的需求的同时使得存货的成本最小,是存货管理领域的新要求。在这种商业环境下,企业意识到了上下游企业合作的重要性。与此同时,信息技术的蓬勃发展给企业间的电子数据交换提供了良好的平台,供应链管理技术逐渐发展起来,并运用到存货管理中去。目前,学术界已经针对供应链环境下的存货管理做出了许多研究,但主要集中在传统的工业制造业,研究如何平衡订货成本、缺货成本、持有成本等,而对产品生命周期很短,单品批量较小的时尚服装制造业的研究不足,不能满足其存货管理的需要。因此,本文基于美邦服饰的存货管理案例,深入分析细节,进行标杆比较,精准对焦,提出基于供应链的存货管理的改进建议,对于美邦自身及同行业企业改善自身存货管理具有理论与实践的指导意义。本文同时运用规范性研究和案例分析的方法。在规范性研究方面,回顾并总结了国内外相关文献,对供应链环境下的存货管理概念作出了界定,并对其内涵、方式、特点展开了理论概述。在案例的选择上,选取了短周期产品的代表企业上海美特斯邦威服饰股份有限公司作为研究对象,美邦作为快时尚类产品制造公司,其对需求的预测和供应链敏捷度的要求都非常高,在行业内具有代表性。文章重点分析了美邦公司在供应链环境下的存货管理状况,梳理了存货在供应链上的流转全过程,并重点介绍了美邦公司存货管理平台的搭建以及美邦公司的上下游协作思想在实际运作过程中的运用,为发现问题以及剖析原因奠定基础。运用财务数据和图表分析,分析公司的存货问题对经营状况和财务状况的影响。然后引入同行业领头企业ZARA的案例,分析其供应链存货管理的方法,形成与美邦管理模式的对比,研究其形成供应链优势的原因以及吸收转化为美邦所用的可能性,为企业提供可以借鉴的现实指导。本文的主要贡献在于:通过分析美邦服饰基于供应链的存货管理的案例,挖掘出美邦在实践中的一些不足。比如,和合作企业间的关系还未发挥协同效应,生产环节缺少柔性,信息流传递过程中存在“牛鞭效应”,与加盟商之间有博弈关系。文章对这些问题进行了分析,提出了建议,对美邦服饰及行业内其他公司的存货管理的改进有一定参考价值。本文共分六部分来论述:第一章,提出了论文的研究背景和意义,总结了国内外研究现状,并介绍了本文的研究方法和思路。第二章从理论上界定了基于供应链的存货管理的范畴,侧重于突出供应链控制是如何作用于存货管理的,奠定了研究的理论基础。第三章主要介绍分析了短生命周期产品企业——美邦公司的存货管理现状,以供应链管理的视角分析其存货管理,梳理了存货在供应链上的流转,并重点介绍了美邦公司存货管理平台的搭建以及在实际运作过程中的运用,为发现问题以及剖析原因奠定基础。第四章主要是从深层次上剖析了美邦公司现存的基于供应链的存货管理存在的问题,以及导致这些问题的原因。第五章通过引入同行业领头企业ZARA的案例,分析其供应链存货管理的方法,形成与美邦管理模式的对比,引发思考。第六章通过前述章节提出的美邦公司的相关经验和启示,指出其尚需完善之处,并提出相应的建议和改进措施,为我国企业提供可以借鉴的现实指导。
[Abstract]:The economic globalization has made the exchange of various economic entities very smooth, and the new international business model has entered China, which makes the product update speed faster and brings uncertainty to the demand forecast. The traditional inventory management methods, such as the EOQ, ABC method, are more focused on the improvement of internal control, to the outside. The lack of extension has been unable to meet the needs of the enterprise's survival and development. It is a new requirement in the field of inventory management that how to minimize the cost of inventory while meeting the fast changing demand of consumers. In this business environment, enterprises realize the importance of cooperation between upstream and downstream enterprises. At the same time, the development of information technology is flourishing. It provides a good platform for the electronic data exchange between enterprises. The supply chain management technology is gradually developed and applied to the inventory management. At present, the academic circle has made a lot of research on inventory management under the supply chain environment, but mainly concentrates on the traditional industrial manufacturing industry, and studies how to balance the cost of order and the cost of stock. Holding the cost and so on, while the life cycle of the product is very short, the research of the fashion garment manufacturing industry with a small size is not enough to meet the needs of its inventory management. Therefore, based on the case of the inventory management of the American state clothing, this paper makes a thorough analysis of the details, compares the benchmarking, accurate focusing, and puts forward some suggestions for the improvement of inventory management based on the supply chain. At the same time, this paper uses normative research and case analysis method at the same time. This paper reviews and summarizes the relevant literature at home and abroad in the normative research, defines the concept of inventory management under the supply chain environment, and gives its connotation. In the selection of the case, the Shanghai Metersbonwe clothing Limited by Share Ltd, the representative enterprise of the short cycle product, is selected as the research object. As a fast fashion product manufacturing company, it is very high in demand prediction and supply chain agility, and is representative in the industry. This paper focuses on the analysis of the status of the inventory management under the supply chain environment, combs the whole process of the circulation of the inventory in the supply chain, and focuses on the construction of the inventory management platform of the American state company and the application of the cooperation thought of the upper and lower reaches of the company in the actual operation process, which lays the foundation for the discovery of the problems and the analysis of the causes. Using financial data and chart analysis, this paper analyzes the influence of the company's inventory problems on the operating status and financial situation. Then, it introduces the case of the ZARA in the same industry leading enterprise, analyzes the methods of its supply chain inventory management, forms the comparison with the American state management model, and studies the reasons for its supply chain advantage and the absorption and transformation to the American state. The main contribution of this article is: through the analysis of the case of the inventory management based on the supply chain of the American state clothing, some deficiencies in the practice are excavated. For example, the relationship between the cooperative enterprises and the cooperative enterprises has not played a synergistic effect, the production link is lack of flexibility and the information flow is transferred. There is a "bullwhip effect", and there is a game relationship with the franchiser. The article analyses these problems and puts forward some suggestions to improve the inventory management of the other companies in the American state clothing and industry. This article is divided into six parts: Chapter 1, the research background and significance of the paper are put forward, and the research at home and abroad is summarized. The second chapter defines the category of inventory management based on supply chain from the theoretical boundary, emphasizes on how supply chain control plays the role of inventory management, and lays a theoretical foundation for the study. The third chapter mainly introduces and analyzes the storage of short life cycle products, Mei bun company. The present situation of cargo management is analyzed from the perspective of supply chain management, the circulation of inventory in the supply chain is combed, and the construction of the inventory management platform and the application in the actual operation process are emphatically introduced. The fourth chapter mainly analyzes the American state from the deep level. The existing problems in inventory management based on supply chain and the reasons that lead to these problems. The fifth chapter, through the introduction of the case of ZARA in the same industry leading enterprise, analyzes the methods of inventory management in the supply chain, forming a comparison with the American state management model and triggering the thinking. The sixth chapter of the related classics of the American state company, which is proposed through the preceding chapters. Finally, it points out that it still needs improvement and puts forward corresponding suggestions and improvement measures to provide practical guidance for Chinese enterprises.

【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.86

【参考文献】