CD国际贸易有限公司发展战略研究

发布时间：2018-04-20 16:09

本文选题：发展战略 + 供应链管理　；参考：《大连理工大学》2014年硕士论文

【摘要】：改革开放三十多年来,纺织品服装出口一直是我国对外贸易的重要组成部分,在经济建设中对拉动就业、增加外汇储备起到了不可低估的作用。但是随着我国产业转型升级、经济更进一步与世界接轨,特别是在加入WTO之后的十年中,纺织品服装出口行业面临的国内外市场环境发生了巨大的变化。经历过全球的金融危机之后,以CD国际为代表的大型专业纺织品服装外贸公司如何在后配额时代面对新的经济环境,面对诸多不利因素,如何利用自身多年积累的资源和优势,选择好今后的发展战略,这一研究不仅对于CD国际,更包括许多同类的大型外贸公司都具有很重要的意义。本文首先回顾了公司战略管理的研究情况,在理论基础之上,对CD国际进行了具体的案例分析。首先从宏观环境入手,对CD国际面临的政治环境、经济环境、社会文化环境和技术环境方面进行了分析。接下来根据迈克尔波特的五力模型理论,分析了纺织品服装出口行业的整体行业竞争情况,通过行业分析,得出我国纺织品服装出口行业在未来的十几年内仍将保持稳步增长,同时也将面临着产品升级、产业升级的外部压力和内部要求。又通过对CD国际内部资源和优势的分析,确定了企业的核心竞争力。在此基础上,通过SWOT分析矩阵得出了四种组合战略,通过对四种组合战略的分析,为CD国际选择了走专业化道路,做好供应链的管理者这一发展战略,并制定了今后十年内的战略目标,即成为毛衫、针织服装、梭织服装三大品类的专业服务商,成为全国纺织品服装进出口企业50强之一。最后在战略实施即保障措施方面,结合公司目前的经营状况,在组织架构、人力资源、激励机制、管理体系和信息建设等方面提出了建议。
[Abstract]:Since the reform and opening up for more than 30 years, textile and clothing export has been an important part of China's foreign trade, which has played an important role in promoting employment and increasing foreign exchange reserves in economic construction. However, along with the industrial transformation and upgrading of our country, the economy is further in line with the world, especially in the ten years after China's entry into WTO, the domestic and foreign market environment of textile and clothing export industry has undergone tremendous changes. After the global financial crisis, how to face the new economic environment, many unfavorable factors, and how to make use of the resources and advantages accumulated over the years by the large specialized textile and garment foreign trade companies represented by CD International in the post-quota era? This study is of great significance not only for CD International, but also for many large foreign trade companies of the same kind. Firstly, this paper reviews the research of company strategic management, and makes a case study of CD International on the basis of theory. Firstly, this paper analyzes the political environment, economic environment, social and cultural environment and technical environment of CD International. Then, according to Michael Porter's five-force model theory, the paper analyzes the overall competition situation of textile and clothing export industry. Through the industry analysis, it concludes that the textile and clothing export industry of our country will still maintain steady growth in the next ten years. At the same time will also be faced with product upgrading, industrial upgrading of external pressure and internal requirements. Through the analysis of the internal resources and advantages of CD, the core competitiveness of enterprises is determined. On this basis, through the SWOT analysis matrix, four combination strategies are obtained, and through the analysis of the four combination strategies, CD International has chosen the way of specialization and done well the development strategy of supply chain managers. The strategic goal in the next ten years is to become one of the top 50 textile and garment import and export enterprises in China, which is a professional service provider of three categories of woolen sweater, knitted clothing and woven clothing. Finally, in the aspect of strategic implementation, namely safeguard measures, combined with the company's current management situation, the paper puts forward some suggestions in the aspects of organizational structure, human resources, incentive mechanism, management system and information construction and so on.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.81;F752.6;F272

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