基于B2B电商平台的供应链集中采购模式研究

发布时间：2018-04-21 09:43

本文选题：B2B电商平台 + 供应链集中采购模式　；参考：《长安大学》2014年硕士论文

【摘要】：随着信息技术及市场经济的不断发展，处于供应链网络体系上各环节的成员企业均逐渐开始涉猎电子商务领域，而作为电商领域最具潜力与影响力的运作模式之一的B2B（Business To Business，企业与企业间）电商模式则成为了各大企业在采购环节涉足电商领域的首选。许多供应链系统中的大型集团化企业在采购活动中依其特点更多地选用了集中采购模式，但依照传统采购发展起来的集中采购模式在实际运用过程中暴露出了很多问题与缺陷。论文分别对B2B电商平台及供应链背景下的集中采购模式发展现状进行剖析，指出目前供应链集中采购模式存在的问题，并提出引入B2B电商平台与之协同发展对传统集中采购模式进行整合与改进。以基于B2B电商平台的供应链集中采购模式为研究对象，主要依据协同理论、物流集成场理论、供应链相关模型等理论和方法，从理论与实践两个角度，对B2B电商平台加入后供应链集中采购模式实现模型的构建及具体协同措施的运用进行了一些粗浅的研究。旨在通过将CPFR模型、SCOR模型、供应链协同模型、物流集成场模型与B2B电商平台有机结合，分层次、分线路构建并整合出基于B2B电商平台的新型供应链集中采购模式的实现模型。针对S集团的案例分析，，结合其实际发展现状并运用论文所得模型提出S集团B2B电子化集中采购模式的实现模型，对S集团集中采购战略的实现起到了一定的指导作用。
[Abstract]:With the continuous development of information technology and market economy, the member enterprises in the supply chain network system are gradually beginning to dabble in the field of electronic commerce. As one of the most potential and influential mode of operation in the field of e-commerce, B2B(Business to Business (between enterprise and enterprise) has become the first choice for large enterprises to step into the field of e-commerce in procurement. Many large group enterprises in the supply chain system choose the centralized procurement mode according to their characteristics, but the centralized procurement mode developed according to the traditional procurement has exposed many problems and defects in the process of practical application. This paper analyzes the current situation of centralized procurement mode in B2B e-commerce platform and supply chain background, and points out the problems existing in the current centralized procurement model of supply chain. It also proposes to integrate and improve the traditional centralized purchasing mode by introducing B2B ecommerce platform and collaborative development. Based on the B2B e-commerce platform, the centralized procurement model of supply chain is taken as the research object. Based on the theories and methods of collaboration theory, logistics integration field theory, supply chain related model and so on, from the two angles of theory and practice. In this paper, the realization model of supply chain centralized purchasing mode and the application of concrete collaborative measures after B2B e-commerce platform join are studied in detail. By combining CPFR model, supply chain cooperation model, logistics integration field model and B2B ecommerce platform organically, the paper constructs and integrates a new centralized procurement model of supply chain based on B2B ecommerce platform. According to the case analysis of S Group, combining with its actual development situation and using the model obtained in this paper, the paper puts forward the realization model of S Group B2B electronic centralized procurement mode, which plays a certain guiding role in the realization of S Group centralized procurement strategy.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6

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