责任供应链中的采购与市场定价策略决策

发布时间：2018-04-21 11:12

本文选题：责任采购 + 单源采购　；参考：《管理学报》2017年08期

【摘要】：针对由一个履行社会责任的供应商,另一个存在违背社会责任风险的供应商,单生产商和两类顾客组成的供应链模型,考虑单源采购和不同顾客支付意愿的异质性,研究生产商的采购决策、目标市场选择以及定价策略决策。研究发现:在责任供应链中,生产商的采购决策与顾客支付意愿最大值及采购成本差异有关,而目标市场和定价策略的决策仅与顾客支付意愿最大值有关;当顾客支付意愿最大值越大,生产商偏向于责任采购;当供应商之间的采购成本差异越大时,生产商偏向于非责任采购;在责任采购模式下,当顾客支付意愿最大值较小时,大众市场下的价格歧视策略为优势策略;当顾客支付意愿最大值较大时,大众市场下的统一定价策略为优势策略。
[Abstract]:For a supply chain model composed of one supplier performing social responsibility, another supplier, single manufacturer and two types of customers, the heterogeneity of single source purchasing and different customers' willingness to pay is considered. Research manufacturer's purchasing decision, target market choice and pricing strategy decision. It is found that in the responsible supply chain, the manufacturer's purchasing decision is related to the maximum value of customer's willingness to pay and the difference of purchase cost, while the decision of target market and pricing strategy is only related to the maximum value of customer's willingness to pay; When the maximum value of customer willingness to pay is greater, the manufacturer prefers to purchase with responsibility; when the cost difference between suppliers is greater, the producer prefers to non-liability purchase; in the mode of responsible purchase, when the maximum value of customer willingness to pay is small, The price discrimination strategy in mass market is an advantage strategy, and the unified pricing strategy in mass market is an advantage strategy when the maximum value of customer's willingness to pay is large.
【作者单位】：武汉大学经济与管理学院;华中科技大学管理学院;
【基金】：国家自然科学基金资助项目(71671133,71301122,71571079) 2016年度湖北省技术创新专项资助项目(2016ADC074) 武汉大学青年学者学术团队资助项目(Whu2016013)
【分类号】：F274

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