从面向合作伙伴到面向消费者的供应链转型——电商企业供应链双案例研究

发布时间：2018-04-27 01:34

本文选题：供应链转型 + 电子商务　；参考：《管理世界》2015年04期

【摘要】：现有供应链理论尽管讨论了企业间协同和消费者对供应链协同的影响,然而,在电商情境下,对以合作伙伴协同为主的供应链如何转型为面向消费者的供应链,及面向消费者与面向合作伙伴供应链的差异缺乏深入探讨。本文在战略更新理论和动态能力理论基础上,通过两家电商企业及其供应商从传统供应链转型为电商供应链的案例研究发现:(1)电商供应链转型存在重构式和渐进式两种战略更新模式,重构式转型主要通过资源获取形成能力重构,再通过能力重构实现供应链战略更新;渐进式转型主要通过资源整合实现能力拓展,再通过能力拓展实现供应链战略更新;(2)面向消费者与面向合作伙伴供应链协同的差异主要体现在核心价值、成本结构、协同主体和IT应用4个方面。这一研究将战略更新理论从单一企业视角扩展到供应链视角,提出了从面向合作伙伴到面向消费者的供应链战略转型理论框架,拓展了供应链转型的理论内涵,对中国企业在互联网进程中实现供应链转型具有理论指导和实践启示意义。
[Abstract]:Although the existing supply chain theory discusses the influence of the cooperation between enterprises and consumers on the supply chain collaboration, however, in the context of e-commerce, how to transform the supply chain based on the cooperation of partners into a consumer-oriented supply chain. And consumer-oriented and partner-oriented supply chain differences lack of in-depth discussion. Based on the theory of strategic renewal and dynamic capability, Through the case study of two appliance enterprises and their suppliers transforming from traditional supply chain to e-commerce supply chain, it is found that there are two kinds of strategic renewal modes in the transition of e-commerce supply chain: reconfiguration mode and gradual mode. The reconfigurable transformation mainly forms the ability reconfiguration through the resource acquisition, then realizes the supply chain strategic renewal through the ability reconfiguration; the gradual transformation mainly realizes the ability expansion through the resources integration, The differences of supply chain cooperation between consumers and partners are mainly reflected in four aspects: core value, cost structure, collaborative agent and IT application. This research extends the strategic renewal theory from the single enterprise perspective to the supply chain perspective, and puts forward the theoretical framework of supply chain strategic transformation from partner to consumer, which expands the theoretical connotation of supply chain transformation. It has theoretical guidance and practical enlightenment significance for Chinese enterprises to realize supply chain transformation in the process of Internet.
【作者单位】：中山大学管理学院;
【基金】：国家自然科学基金项目(71371198) 国家社会科学基金重大招标项目(14ZDA074)的资助
【分类号】：F274;F724.6

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