BW啤酒集团玻璃包装材料采购管理策略研究

发布时间：2018-05-01 06:17

本文选题：玻璃包装材料 + 采购管理　；参考：《吉林大学》2014年硕士论文

【摘要】：从2003年开始，中国取代美国成为全球最大、也是竞争最激烈的啤酒市场。中国啤酒市场目前以年产销超过4000万吨牢牢占据全球最大，而此时欧美多数市场已经饱和甚至萎缩，中国成为国际啤酒企业资本一个理想的投资目标。经过十几年的拼杀，中国市场形成了以雪花、青啤、BW啤酒集团、燕京为代表的中国啤酒行业第一梯队。这些龙头企业开始了征战中国市场各地的“圈地运动”。其中2008年合并成立的BW啤酒集团（以下简称BW），作为外资啤酒企业的代表，在中国通过不断的收购和新建产能，加快了扩张步伐。 2011年BW在全国开建和投产了4家啤酒厂：建成中国西南的首个啤酒生产基地BW（四川）工厂；开工建设河南的BW（新乡）啤酒生产基地；签约建设广西的BW广西啤酒生产基地；开工建设江苏省宿迁市的苏北（宿迁）啤酒生产基地。同年，BW还收购河南维雪三个工厂和维雪、鸡公山两个品牌；2012年，BW（漳州）啤酒有限公司一期竣工投产；武冈啤酒生产基地签约投资建设；2013年，BW啤酒集团收购了亚洲啤酒在中国的啤酒资产，其中，“南昌啤酒”是江西第一大啤酒品牌，最具战略价值。这也是继嘉士伯增持重啤、雪花“喝下”金威后，啤酒行业又一次整合。在此背景下，随着新建和收购的工厂日渐增多，如何通过集团化采购，提高采购管理工作的整体水平以产生协同效应，节约有限的资源，以能够集中资源支持后续的扩张和发展，成为了BW啤酒集团的重要议题。尤其是在当代，供应链及供应链管理学科的出现，更引起了人们对供应链管理环境下采购管理的研究兴趣。在众多品类的物资采购中，，占据啤酒包装材料采购总金额半壁江山的玻璃包装材料进入了作者的视野。啤酒行业的玻璃包装材料主要指啤酒瓶。玻璃是有着悠久历史的包装容器，至今仍是最重要的啤酒包装物，也是最受消费者青睐的包装物之一。在中国啤酒4000万吨的消费量中，玻璃瓶作为包装材料的仍占九成左右。中国作为世界上最大的玻璃包装材料生产和消费国，年产量现已超过1000万吨。基于对BW啤酒集团玻璃包装材料需求的了解，本文旨在为BW啤酒集团玻璃包装材料的采购管理工作探究一下采购策略。为了更好的反映市场真实的情况，作者走访了中国最大的玻璃包装材料制造企业华兴玻璃集团、全球最大中国排名第二的奥联玻璃、中国东北地区最大玻璃包装材料制造企业索坤玻璃集团；同时，走访了一些中小型企业，获得了大量的一手信息与资料。本文将梳理BW啤酒集团玻璃包装材料采购过程中的需求和关切，理解玻璃包装材料生产企业的分布、产品生产流程、成本构成分解等，总结啤酒玻璃包装材料制造行业与其他类型的玻璃包装材料制造行业的共通性及巨大的差异性，分析玻璃包装材料制造行业的一些新的发展倾向。基于对玻璃包装材料行业特性的分析、发展趋势的掌握，通过八步法这样一个流程工具、波特的五力模型分析和SWOT分析，从系统总成本节约、物资供应安全、采购质量保证和价值创造四个维度进行探讨，得出一些对BW啤酒集团玻璃包装材料采购工作有指导价值的策略和方案。
[Abstract]:Since 2003, China has taken the place of the United States as the world's largest and the most competitive beer market. The Chinese beer market is currently occupying the largest in the world with more than 40 million tons of annual production and sales, and most of the markets in Europe and America are saturated or even atrophied. China has become an ideal investment target for international beer enterprise capital. After more than ten years, China's beer market has become an ideal investment target. The Chinese market has formed the first echelon of the Chinese beer industry, represented by snowflake, Tsing beer, BW beer group and Yanjing, which started the "enclosure movement" in all parts of the Chinese market. The BW beer group (hereinafter referred to as BW), which was established in 2008, is the representative of the foreign-funded beer enterprises and has passed continuously in China. The takeover and new capacity have accelerated the pace of expansion.
In 2011, BW opened and put into operation 4 breweries throughout the country: the first beer production base in Southwest China, BW (Sichuan) factory, the construction of Henan's BW (Xinxiang) beer production base, the construction of the BW Guangxi beer production base in Guangxi, and the construction of the beer base of Northern Jiangsu (Suqian) in Suqian, Jiangsu province. The same year, BW was also collected. Buy three factories in Henan and two brands of snow and Jigong Mountain; in 2012, BW (Zhangzhou) Beer Co., Ltd. was completed and put into operation. The Wugang beer production base contracted the investment construction. In 2013, BW beer group bought beer assets of Asian beer in China. "Nanchang beer" is the largest brand of Jiangxi beer, the most strategic Value. This is also followed by Carlsberg's holdings of heavy beer and snowflake "drink" Jinwei, the beer industry once again integrated.
In this context, with the increasing number of newly built and acquired factories, how to increase the overall level of procurement management to produce synergistic effects, save limited resources, and to concentrate resources to support the expansion and development of follow-up, has become an important issue for the BW Brewery Group, especially in the contemporary era, supply chain and supply. The emergence of chain management has aroused people's interest in the study of purchasing management in the supply chain management environment. In the procurement of many categories of goods, the glass packing materials, which occupy half of the total amount of beer packing materials, have entered the author's view. The long history packaging container is still the most important beer packaging and one of the most popular packaging products. In the 40 million ton consumption of Chinese beer, the glass bottles are still about 90% of the packaging materials. China is now the largest producer and consumer of glass packaging materials in the world, and the annual output has now exceeded 10 million tons.
Based on the understanding of BW beer group glass packaging material demand, this article aims to explore purchasing strategy for the purchase management of BW beer group glass packaging materials. In order to better reflect the market reality, the author visited China's largest glass packaging material manufacturing enterprise Huaxing Glass Group, the largest China ranking in the world. Two of the Olympic glass, the largest glass packaging material manufacturing enterprise in Northeast China, soo Kun glass group. At the same time, a number of small and medium-sized enterprises have been visited, and a large number of information and information are obtained. This article will comb the requirements and customs during the procurement process of BW beer group glass packaging materials, and understand the distribution of glass packaging materials production enterprises. The product production process, cost composition and so on, summarize the common and huge difference between the manufacturing industry of beer glass packaging material and other types of glass packaging material manufacturing industry, analyze some new development tendency of the glass packaging material manufacturing industry. Based on the analysis of the industry characteristics of glass packaging materials, the development trend is mastered. Through the eight step process tool, Potter's five force model analysis and SWOT analysis, this paper discusses the four dimensions of total cost saving, material supply safety, purchasing quality assurance and value creation, and draws some strategies and plans for the guiding value of the purchase of glass packing materials for BW beer group.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.82;F274

【参考文献】