信息不对称下销地批发市场的生鲜供应链协调

发布时间：2018-05-03 09:51

本文选题：生鲜农产品 + 供应链　；参考：《管理科学学报》2013年10期

【摘要】：针对我国生鲜农产品销地批发市场内普遍存在的产品价格信息不对称现象,基于博弈论方法建立了销地批发市场运营商与批发商之间的主从博弈模型,在批发商完全隐藏、部分隐藏和共享采购价格信息三种情形下,分析了双方的动态博弈过程,并进行了比较.给出一种由销地批发市场运营商主导的协调策略,在该策略中,一个足够强的信号在双方博弈开始时传递给批发商,使其相信共享采购价格信息是最优策略.结果表明,批发商共享采购价格信息,不但提高了批发市场运营商的期望利润,更有助于稳定生鲜农产品的供给,平抑生鲜农产品价格波动.最后通过对相关参数的讨论,从终端消费者的角度,给出了具体的管理建议.
[Abstract]:In view of the asymmetry of product price information in the wholesale market of fresh agricultural products, a game model between operator and wholesaler in wholesale market is established based on game theory, which is hidden completely in wholesalers. In the case of partially hiding and sharing purchasing price information, the dynamic game process between the two parties is analyzed and compared. In this strategy, a strong enough signal is transmitted to the wholesaler at the beginning of the game to make him believe that the shared purchase price information is the best strategy. The results show that the price information shared by wholesalers not only increases the expected profit of wholesale market operators, but also helps to stabilize the supply of fresh agricultural products and stabilize the price fluctuation of fresh agricultural products. Finally, through the discussion of the related parameters, the management suggestions are given from the point of view of the terminal consumers.
【作者单位】：重庆大学经济与工商管理学院;
【基金】：国家自然科学基金资助项目(70972056) 中央高校基本科研业务费资助项目(CDJSK11003)
【分类号】：F274;F724.1

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