利盈公司信息化战略研究

发布时间：2018-05-09 08:54

本文选题：信息化战略 + 战略匹配　；参考：《电子科技大学》2014年硕士论文

【摘要】：随著全球的制造业竞争日益加剧,加上2008年的金融危机的影响,欧美等国家消费需求大幅萎缩,国内的生产劳动成本,原材料又逐年上涨,出口外销型服装制造企业越来越面临著人力成本,材料成本高涨等多重压力,企业利润越来越微薄,如何让信息系统为这类企业提高管理效率,节约成本,提高效益,这是很多出口外向型企业正面临的问题。本论文主要目标是从利盈公司的角度研究在其特定环境下,如何进行信息化战略研究,让信息化战略同企业的总体战略规划相匹配,优化现有的生产管理流程,达到为公司优化流程,提高管理及生产效率,节约成本的目的。论文分为五个部分,第一部分提出利盈公司目前信息化存在的问题,以及信息化战略同总体战略不匹配导致的一系列问题,第二部分介绍相关的信息化理论,包括信息化管理和信息化规划匹配相关理论。第三部分运用五力模型剖析出公司目前的行业竞争状况,运用SWOT方法分析公司自身的竞争状况,理清公司的竞争能力的优势,得出公司的竞争战略。第三部分分析公司信息化战略同公司总体战略之间的关系,分别分析信息战略同总体战略中各要素成员的关系,论证信息化战略研究的必要性及迫切性。第四部分运用关键因素理论研究公司如何选择合适的信息化战略,如何和总体战略中各成员要素相匹配,从而让信息化战略更好的同公司的总体战略服务。第五部分结合利盈公司的信息化系统实施目标和阶段计划,阐述了公司信息化实施的原则和组织体系,论述了信息化实施的主要内容,研究如何对信息化系统的持续优化及改进,以及对实施信息化系统后公司各业务流程的应用效果的评估。
[Abstract]:With the increasing competition in the global manufacturing industry and the impact of the financial crisis of 2008, consumer demand in Europe and the United States has shrunk substantially, and domestic production and labor costs and raw materials have risen year by year. The export-oriented garment manufacturing enterprises are facing more and more pressures such as labor costs, high material costs, and so on, and the profits of enterprises are becoming more and more meagre. How to make information systems improve the management efficiency, save costs, and improve efficiency for such enterprises? This is the problem that many export-oriented enterprises are facing. The main goal of this paper is to study how to carry out information strategy research under its specific environment from the point of view of profit company, so as to match the information strategy with the overall strategic planning of the enterprise, and optimize the existing production management process. To optimize the process for the company, improve management and production efficiency, cost savings. The paper is divided into five parts. In the first part, the problems existing in the informatization of profit and earnings Company and a series of problems caused by the mismatch between the information strategy and the overall strategy are put forward. The second part introduces the relevant information theory. Including information management and information planning matching theory. In the third part, the author analyzes the current competitive situation of the company by using the five-force model, analyzes the competitive situation of the company by using the SWOT method, clarifies the advantages of the company's competitive power, and obtains the competitive strategy of the company. The third part analyzes the relationship between the information strategy and the overall strategy of the company, analyzes the relationship between the information strategy and the members of each element of the overall strategy, and proves the necessity and urgency of the research on the information strategy. The fourth part uses the theory of key factors to study how to choose the appropriate information strategy and how to match the members of the overall strategy, so as to make the information strategy better with the overall strategic service of the company. In the fifth part, combined with the aim and stage plan of information system implementation of Liying Company, the principles and organization system of informatization implementation are expounded, and the main contents of informatization implementation are discussed. This paper studies how to optimize and improve the information system continuously and evaluate the application effect of each business process of the company after the implementation of the information system.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270.7

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