非即时衰减品的动态定价研究

发布时间：2018-05-09 22:29

本文选题：非即时衰减品 + 动态定价　；参考：《天津大学》2014年硕士论文

【摘要】：经济的全球化发展,市场竞争的日益加剧,以及供应链运营的不断深化,使得定价策略在企业决策中显得尤为重要.现实生活中广泛存在的非即时衰减品,在保鲜期内不衰减,超出保鲜期则产生衰减.随着科技的进步,价格调整成本显著降低,使动态定价成为可能.动态定价使决策者更具灵活性,能够根据市场变化及时调整策略,从而获得比静态定价更高的收益.因此,将动态定价应用于非即时衰减品具有非常重要的理论和实践意义. 本文分别对价格影响需求下,以及价格和库存共同影响需求下的非即时衰减品的动态定价问题进行了深入研究.基于非即时衰减品的特性,均假设库存在销售前期仅受顾客需求影响,而在销售后期还要考虑产品衰减造成的库存损耗.为使企业收益最大,建立了不同需求条件下非即时衰减品的动态定价模型,利用庞特里亚金极大值原理对模型进行求解,得到不同情况下的最优定价策略,并通过数值算例,分析了模型参数对决策的影响,验证了算法的有效性.
[Abstract]:With the development of global economy, market competition and the deepening of supply chain operation, pricing strategy is becoming more and more important in enterprise decision-making. In real life, non-instant attenuation products exist widely, which do not attenuate during the period of preservation, but produce attenuation beyond the period of preservation. With the progress of science and technology, the cost of price adjustment has been significantly reduced, making dynamic pricing possible. Dynamic pricing makes policy makers more flexible and can adjust their strategies according to market changes in a timely manner to achieve higher returns than static pricing. Therefore, it is of great theoretical and practical significance to apply dynamic pricing to non-instant attenuation products. In this paper, the dynamic pricing of non-instant attenuated products under the influence of price and inventory is studied. Based on the characteristics of non-instant attenuators, it is assumed that inventory is affected only by customer demand in the early stage of sales, and the loss of inventory caused by product attenuation should be considered in the later stage of sales. In order to maximize the profit of the enterprise, the dynamic pricing model of non-instant attenuated products under different demand conditions is established. The model is solved by using Ponteriagin maximum principle, and the optimal pricing strategy under different conditions is obtained, and the numerical example is given. The effect of model parameters on decision making is analyzed, and the validity of the algorithm is verified.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F224

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