服务主导型供应链中新产品开发的服务感应度测算与实证研究

发布时间：2018-05-12 00:39

本文选题：服务感应度 + 供应链管理　；参考：《吉林大学》2014年硕士论文

【摘要】：新产品开发是影响企业组织生存、成功、复兴的关键过程，是企业的竞争优势的来源之一。近年来，，顾客参与在新产品开发中的作用得到了越来越多行业的认可。要进行成功的产品开发，通过产品开发建立超越产品的价值，企业必须认识到顾客参与在产品开发中的重要作用。顾客参与是服务主导的一个主要体现形式，将服务理念和服务逻辑融合到新产品开发的过程中，使其在产品开发的各个阶段都起到重要作用，将直接影响到新产品开发的成败。服务主导逻辑经历了理论的争鸣和实践的探索，从理论和实践等方面逐渐趋近于成熟，其核心问题是相对于产品主导逻辑更强调服务及服务所创造的价值。本文以服务主导逻辑为理论基础，通过辨析产品主导型供应链与服务主导型供应链，明确服务主导型供应链下的新产品开发思路。在供应链管理模式下，突出新产品开发的各个环节的服务思想，对新产品开发流程中企业与顾客间互动，服务指标和服务水平进行量化，并以服务感应度系数作为主要的分析工具，在感应度系数的基础上，对服务感应度系数进行重新界定，提出其表达式、适用范围及具体测算方法。并以一汽大众主产车型自2008年到2012年的改进、新型号开发所引起的主要功能指标变动为例，挖掘其改进及新型新产品中的服务特性，将其固化到服务感应度系数中，测算并比较几年间汽车领域新产品开发的服务感应度系数值，从而得出相应的结论，即供应链模式下的服务主导思想在制造型企业中逐渐被重视，但重视程度仍不足，服务主导型供应链仍有很大的发展空间。服务感应度系数的测算能在一定程度上对供应链主导企业新产品开发的服务水平进行客观评估，为企业后续新产品开发中贯彻服务主导思想提供理论指导和实践支持。
[Abstract]:New product development is a key process that affects the survival, success and rejuvenation of an enterprise, and it is also one of the sources of the competitive advantage of an enterprise. In recent years, the role of customer participation in the development of new products has been recognized by more and more industries. In order to carry on the successful product development and establish the value beyond the product through the product development, the enterprise must realize the important function of the customer participation in the product development. Customer participation is one of the main forms of service leading. The integration of service concept and service logic into the process of new product development will play an important role in all stages of product development and will directly affect the success or failure of new product development. Service-led logic has experienced theoretical contention and practical exploration, and gradually approaches to maturity in theory and practice. Its core problem is that service and the value created by service are more emphasized than product-oriented logic. Based on the theory of service-oriented logic, this paper analyzes the product-oriented supply chain and the service-oriented supply chain, and clarifies the new product development ideas under the service-oriented supply chain. In the mode of supply chain management, the service idea of each link of new product development is highlighted, and the interaction, service index and service level between enterprise and customer in the process of new product development are quantified. On the basis of the sensitivity coefficient, the paper redefines the service sensitivity coefficient, and puts forward its expression, applicable range and concrete calculation method. Taking the improvement of FAW Volkswagen's main production model from 2008 to 2012 and the change of main function index caused by new model development as an example, the paper excavates the service characteristics in its improvement and new product, and solidifies it into the service sensitivity coefficient. This paper calculates and compares the service sensitivity coefficient of the new product development in automobile field in recent years, and draws the corresponding conclusion that the service leading thought in the supply chain mode has been paid more and more attention to in the manufacturing enterprises, but the degree of attention is still insufficient. Service-oriented supply chain still has a lot of room for development. The measurement of service sensitivity coefficient can objectively evaluate the service level of the new product development in the supply chain leading enterprises to a certain extent, and provide theoretical guidance and practical support for the implementation of the service leading thought in the following new product development.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.471

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