L公司物流服务供应链构建及其管理策略研究

发布时间：2018-05-13 23:26

  本文选题：物流服务供应链 + SWOT分析　； 参考：《南京大学》2017年硕士论文

【摘要】：自本世纪以来,物流行业高速发展,然而越来越多的企业进入物流市场之后,加剧了市场竞争,原本高利润、高回报的市场逐渐沦为近乎完全竞争市场,由于他们大多都提供同质化的物流服务,这导致很多物流企业不得不采取价格领先策略,因此他们很难获得相应的利润,最终导致他们多处在濒临亏损的边缘。物流服务供应链的概念产生于本世纪初,在汽车及港口物流领域已经得到了比较广泛的应用,相关文献也比较丰富,公路运输领域同样存在着能力差异,因此笔者认为此领域也存在着应用物流服务供应链的机会。本文研究的公司——L公司是由传统国企私有化改制而来的现代物流企业,其年营业收入在2016年中国物流企业营收排名中位列第44位,但在互联网的冲击及服务日趋同质化的背景下,以L公司为代表的这类物流企业净利率逐渐下降,濒临亏损。笔者结合实际调研,通过SWOT分析对公司优劣势、机遇及威胁做了深入分析,认为L公司面对当前的形势必须进行转型,企业才能获得持续的发展。L公司应该利用企业所面临的外部政策、技术发展的机遇,深入挖掘自身现有的物流能力、网络优势,打破自身发展劣势,选择"SO——WO"复合型战略,在对其转型进行战略选择之后,笔者分析了物流服务供应链的形成动因,认为L公司现有的供应链模式,能够很好的与物流服务供应链进行融合,且构建物流服务供应链有利于L公司实现自身更好的发展,因此笔者为L公司选择了发展物流服务供应链的道路,首先为其构建了以自身为核心的物流服务供应链,在新构建的物流服务供应链体系下,对其原有的业务流程进行分析,并提出相应改进措施,以此提升服务质量。第五章笔者结合共生理论,首先分析了 L公司与客户、供应商之间的共生关系,接着分析LSSC体系下L公司与客户、供应商之间"共生关系—互动—共生能量"的传导机制,并提出了共生关系的优化策略,根据共生理论,共生能量的提升最终将会带动共生关系的升级,笔者认为随着业务的不断升入,共生关系会不断演进,L公司会与客户形成对称互惠共生关系,与供应商形成非对称互惠共生关系。
[Abstract]:Since this century, the logistics industry has developed at a high speed. However, more and more enterprises have entered the logistics market, which has intensified the market competition. The original market with high profits and high returns has gradually been reduced to a nearly completely competitive market. Because most of them provide homogenous logistics service, many logistics enterprises have to take price leading strategy, so it is very difficult for them to obtain the corresponding profit, which leads to many of them being on the verge of losing money. The concept of logistics service supply chain emerged at the beginning of this century and has been widely used in the field of automobile and port logistics. Therefore, the author thinks that there are also opportunities to apply logistics service supply chain in this field. The company studied in this paper, L Company, is a modern logistics enterprise from the privatization and restructuring of traditional state-owned enterprises. Its annual operating income ranks 44th in the revenue ranking of Chinese logistics enterprises in 2016. However, under the background of the impact of Internet and the homogeneity of service, the net interest rate of this kind of logistics enterprise, represented by L Company, is declining gradually and is on the verge of loss. Combining with the actual investigation, the author makes a deep analysis of the advantages and disadvantages, opportunities and threats of the company through SWOT analysis, and thinks that L Company must transform in the face of the current situation. Only in order to obtain sustained development. L company should take advantage of the external policy and the opportunity of technological development, dig into its existing logistics ability, network advantage, break its own development disadvantage, and choose "SO--WO" compound strategy. After the strategic choice of its transformation, the author analyzes the reasons for the formation of the logistics service supply chain, and thinks that the existing supply chain mode of L company can integrate well with the logistics service supply chain. And the construction of logistics service supply chain is conducive to the better development of L company, so the author chooses the way to develop logistics service supply chain for L company, first of all, it constructs logistics service supply chain with itself as the core. Under the new logistics service supply chain system, the original business process is analyzed, and the corresponding improvement measures are put forward to improve the service quality. In the fifth chapter, the author first analyzes the symbiotic relationship between company L and customers and suppliers, and then analyzes the transmission mechanism of "symbiotic relationship-interaction-symbiotic energy" between company L and customers and suppliers under LSSC system. According to symbiosis theory, the promotion of symbiotic energy will eventually lead to the upgrading of symbiotic relationship. Symbiotic relationship will evolve continuously. Company L will form symbiotic relationship with customers, asymmetric reciprocal symbiotic relationship with suppliers.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F259.23
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本文编号：1885302