考虑质量竞争的供应链网络均衡研究

发布时间：2018-05-15 22:01

本文选题：质量竞争 + 供应链网络　；参考：《青岛大学》2014年硕士论文

【摘要】：产品质量随着收入增长及生活品质改善,逐渐成为消费者进行产品选择的决定性因素,现今企业已将质量竞争策略作为攫取市场份额的利器。全球化竞争加剧使企业间竞争演变为供应链间竞争,供应链网络是当今市场经济活动的主要形式。因此,如何在供应链网络中科学地制定质量竞争策略是本文研究主题。本文的主要研究内容及创新点归纳如下： 1)将质量竞争策略,纳入到供应链网络均衡研究中,利用有限维变分不等式理论及博弈理论刻画网络成员的最优性行为,构建考虑质量竞争的供应链网络均衡模型。 2)为刻画不同市场竞争行为,除运用Nash非合作博弈理论,研究供应链网络成员间完全竞争行为之外,还运用Cournot-Nash非合作博弈理论,研究供应链网络成员间的寡头竞争行为。 3)针对质量竞争的供应链网络,将单渠道网络均衡模型,拓展到传统渠道和电子商务渠道并存的双渠道网络均衡模型。 4)基于现实,在质量竞争的供应链网络均衡模型中,引入行业质量标准约束、产能约束和价格干预,探讨了不同约束对网络均衡的影响,并获得有益启示。
[Abstract]:With the increase of income and the improvement of the quality of life, the quality of the product has gradually become the decisive factor for the consumer to choose the product. Nowadays, the enterprise has taken the quality competition strategy as a sharp weapon to grab the market share. The intensification of the globalization competition makes the competition among enterprises into the supply chain competition, and the supply chain network is the main activity of the current market economy. Therefore, how to scientifically formulate quality competition strategy in supply chain network is the theme of this paper. The main contents and innovations of this paper are summarized as follows:
1) the quality competition strategy is incorporated into the research of supply chain network equilibrium, and the optimal behavior of network members is depicted by using the finite dimensional variational inequality theory and game theory, and the supply chain network equilibrium model considering quality competition is constructed.
2) in order to describe different market competition behavior, in addition to using the Nash non cooperative game theory to study the complete competitive behavior among the members of the supply chain network, we also use the Cournot-Nash non cooperative game theory to study the Oligarchy Competition among the members of the supply chain network.
3) aiming at the supply chain network with quality competition, the single channel network equilibrium model is extended to the dual channel network equilibrium model coexisting with traditional channels and e-commerce channels.
4) based on reality, in the supply chain network equilibrium model of quality competition, the influence of different constraints on network equilibrium is discussed by introducing industry quality standard constraints, capacity constraints and price intervention, and some useful revelations are obtained.

【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F273.2

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