中慧企业文化建设研究

发布时间：2018-05-16 21:36

本文选题：企业文化 + 文化测评　；参考：《山东大学》2017年硕士论文

【摘要】：山东亚太中慧集团有限公司(下称"中慧")是一家以专业饲料、健康养殖、食品加工、餐饮连锁等产业为核心的全供应链农牧食品企业。自2004年成立以来,经过若干次文化理念的积累变革,中慧逐渐形成了现有的企业文化体系和"爱心正面创新双赢"的企业核心价值观。伴随着企业的发展,在公司创始人及经营管理团队的重视与推动下,中慧的企业文化日趋纯粹,并在企业发展过程中较好地实现了企业文化落地,甚至在整个中国农牧行业中塑造了旗帜鲜明的文化现象,成为行业企业争相学习的榜样。尤其是企业创始人张唐之先生,因其个人传奇经历及"以文驭武"的企业管理特色,不仅缔造了颇为富有理想色彩的企业文化体系,还对中国农牧行业的换档升级起到积极推动作用。近年来,随着国家宏观经济政策、行业行情及企业自身的发展变化,中国农牧食品行业发展遭遇剧烈波动,同行企业之间的竞争加剧,一体化产业链布局与规划成为行业企业变革的共识。此时,中慧适时调整自身发展战略,以期实现革新突破、持续成长。在新环境的影响下,中慧的企业文化体系必然要加以改进,以适应这种变化、实现与企业战略实施及经营管理的匹配。本文在对以往企业文化研究成果及相关实践经验进行梳理的基础上,以美国丹尼森教授创立的企业文化建设调查表为测评工具,对中慧的组织氛围及文化建设情况进行了测评研究。经研究分析,我们发现中慧的企业文化在富有传奇色彩、高度战略前瞻性及富有人文情怀的企业家领袖优势,良心回归、自由开放、重义轻利特色的崇高产业情怀,以及不计成本、强化共享、重视人格修缮为特色的学习提升优势等方面形成了自己的特色,并建立了积淀深厚、富有特色的企业文化体系,也正是这中富有特色的企业文化体系与经营管理的较好融合,推动了中慧企业的快速发展及行业地位的确立。但同时,测评分析发现,中慧的企业文化体系及公司经营管理本身都已面临诸多与公司战略不匹配的问题,主要体现在战略共识、客户导向理念、内部活力、内部服务理念等方面,仍存与战略规划不匹配的问题等方面,这不仅是中慧企业文化建设的问题,也是中慧"纵向一体化加低成本战略"实施的重要限制因素,若不加改进,势必影响企业发展。结合企业文化研究的理论知识和行业内外企业的文化建设优秀经验,本文提出了中慧企业文化建设问题改进的对策,主要措施有:首先,构建中慧"事业理论纲领"方案,即,在集团"主文化"之外,建立和完善符合"主文化"价值导向、贴近事业板块经营管理实际的行为准则及制度规范,进而据之形成中慧"事业理论纲领",作为理念传播的核心文本进行宣贯传播;其次,要建立"收益引导"为特色的文化落地方案,即,结合公司的一体化加低成本战略规划,构建符合文化价值导向的阶段性绩效考核框架、薪酬体系优化模型、员工职业发展通道及内部创业孵化模式,将文化价值理念与员工实际收益、效益相结合,从根本上实现价值导向在员工行为、经营管理举措以及公司管理制度上的切实体现,从而实现企业文化理念落地与经营管理及公司战略方向的深度契合;第三,要建立"领导重视、组织支持"的文化落地保障体系,即,基于中慧一体化加低成本战略方向及经营管理、企业文化建设现状,要重点从企业家和公司中高层管理团队共同关注、建立专职的文化职能线路团队、配套财务预算保障及信息化融合支持等方面构建文化落地的保障方案,系统化地保障企业文化落地及作用发挥。
[Abstract]:Shandong Asia Pacific Zhonghui Group Co., Ltd. (hereinafter referred to as "Zhonghui") is a whole supply chain agriculture and animal husbandry enterprise with the core of professional feed, healthy breeding, food processing, catering chain and other industries. Since the founding of the 2004, the existing cultural system and "love front" have gradually formed through the accumulation and change of several cultural ideas. With the development of the enterprise, with the development of the enterprise, with the attention and promotion of the company founder and the management team, the corporate culture of Zhonghui is becoming more and more pure, and the enterprise culture has been realized well in the process of enterprise development, and even in the whole Chinese agriculture and animal husbandry, a clear cultural phenomenon has been shaped. In particular, Mr. Zhang Tangzhi, the founder of the enterprise, has not only created an ideal corporate culture system, but also played an active role in the upgrading of China's agriculture and animal husbandry industry. In recent years, with the national macro economy, the founder of the enterprise, Mr. With the policy, the industry market and the development and change of the enterprise itself, the development of the agriculture and animal husbandry in China has experienced violent fluctuations, the competition between the enterprises of the same industry is intensifying. The layout and planning of the integrated industrial chain has become the consensus of the industry enterprise reform. Under the influence, the enterprise culture system of Zhonghui must be improved in order to adapt to this change and realize the match with the strategy implementation and management of the enterprise. On the basis of the past research achievements and relevant practical experience of the enterprise culture, this paper takes the enterprise culture construction questionnaire established by Professor Denison as the evaluation tool. This paper evaluates the organizational atmosphere and cultural construction of Zhonghui. Through the analysis, we find that the corporate culture of Zhonghui is in the legendary, highly strategic forward-looking and humane entrepreneurial leadership, the return of conscience, the freedom to open, the sublime industrial feelings of the light and light features, and the cost of strengthening the Communist Party. It has formed its own characteristics, and has established a profound and characteristic enterprise culture system. It is also a good integration of the characteristic enterprise culture system and management, which has promoted the rapid development of the Zhonghui enterprise and the establishment of the position of the industry. It is found that the corporate culture system and business management of Zhonghui are faced with many problems that do not match the strategy of the company, which are mainly embodied in the aspects of strategic consensus, customer orientation concept, internal vitality and internal service concept, which are still not matched with strategic planning. This is not only the cultural construction of Zhonghui enterprise. The problem is also an important limiting factor for the implementation of Zhonghui "vertical integration and low cost strategy". If it is not improved, it is bound to affect the development of enterprises. Combining the theoretical knowledge of enterprise culture research and the excellent experience of cultural construction of enterprises inside and outside the industry, this paper puts forward the Countermeasures for the improvement of the problem of the cultural construction of Zhonghui enterprise. The main measures are: first, construction The project of building Zhonghui "career theory program" is to establish and improve the principles and regulations of the "main culture", which conforms to the value orientation of "main culture", close to the actual operation and management of the business plate, and then forms the core text for the transmission of ideas. Secondly, we should establish the "income". To guide the "cultural landing program for the characteristic", that is, to combine the integration and low cost strategic planning of the company, to construct a stage performance assessment framework which is consistent with the cultural value orientation, the optimization model of the salary system, the employee career development channel and the internal business incubating model, and combine the cultural value concept with the actual income and benefit of the staff. To realize the practical embodiment of value orientation on employee behavior, management measures and the management system of the company, so as to realize the deep agreement between the corporate cultural concept landing and management and the strategic direction of the company. Third, we should establish a cultural land guarantee system of "leading attention and organizing support", that is, based on the integration of Zhonghui and the low cost war The direction, management and management, the current situation of enterprise culture construction should focus on the common concern of entrepreneurs and the senior management team in the company, set up a dedicated line team of cultural functions, support the financial support and information integration support and other aspects of the protection of the cultural ground, and systematically protect the enterprise culture to the ground and play its role.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F270;F324

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