面向品牌差异化的EV公司供应商管理研究

发布时间：2018-05-18 09:41

本文选题：品牌差异化 + 供应商管理　；参考：《华东理工大学》2014年硕士论文

【摘要】：企业之间的竞争由内部竞争延伸到整个供应链的竞争,企业要想在白炽化的竞争中求生存、谋发展,不仅要在研发、销售和制造上寻找改进点,也需要在供应链上挖掘潜力来节省成本。采购作为供应链的一个重要环节,早已不是一般的买卖交易,它不仅成为企业的一项战略活动也是一项重要的管理活动。采购方和供应商之间的关系对企业的发展有着重大的影响,差异化的供应商管理不但可以增强供应商的实力、优化双方合作模式、提高客户的满意度,而且还可以降低采购成本,提高管理效率。对于拥有大量供应商的企业,区别性管理供应商很重要。本文以某跨国公司EV的化妆品事业部为研究对象,从品牌差异化的营销策略着手,研究其供应商管理。首先,对相关文献进行了描述；接着介绍了行业背景、该公司发展的基本情况和采购现状；然后介绍了EV公司供应商管理的现状,分析了存在的问题；最后提出了对策,指出应面向品牌差异化从供应商的选择、评估、信息管理、绩效和关系管理、供应商的控制和激励等方面进行差异化管理。
[Abstract]:The competition between enterprises extends from internal competition to the competition of the whole supply chain. If enterprises want to survive and develop in the incandescent competition, they should not only look for improvement points in R & D, sales and manufacture. There is also a need to tap the potential of the supply chain to save costs. As an important part of supply chain, procurement is not only a strategic activity but also an important management activity. The relationship between the buyer and the supplier has a great impact on the development of the enterprise. The differentiated supplier management can not only enhance the strength of the supplier, optimize the mode of cooperation between the two parties, but also improve the customer satisfaction. And can also reduce the cost of procurement, improve management efficiency. For enterprises with a large number of suppliers, differentiated management of suppliers is important. This paper takes the cosmetics department of a multinational company EV as the research object and studies its supplier management from the marketing strategy of brand differentiation. First of all, it describes the relevant literature; then introduces the background of the industry, the basic situation of the company's development and procurement status; then introduces the current situation of EV company supplier management, analyzes the existing problems; finally, puts forward the countermeasures. It is pointed out that brand differentiation should be managed from the aspects of supplier selection, evaluation, information management, performance and relationship management, supplier control and incentive, etc.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F416.7

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