考虑回收成本结构的两期闭环供应链定价策略研究

发布时间：2018-05-23 10:29

本文选题：闭环供应链 + 回收成本结构　；参考：《青岛大学》2016年硕士论文

【摘要】：随着可持续发展观念的普及和人类环保意识的提高,闭环供应链因为其节约资源和减少污染的双重环保特性成为供应链中的研究热点。本文基于差别定价,建立了考虑回收成本结构的两期动态博弈闭环供应链模型,分别研究制造商再制造、经销商再制造和第三方再制造三种模式下,回收成本结构对回收努力程度、节点企业定价策略和闭环供应链利润的影响,具有一定的理论意义和现实意义。文章首先关于回收成本结构进行了假设与分析,建立了回收成本结构模型;然后对不同回收成本下的三种再制造模式进行了横向和纵向的比较分析;最后通过模型解析和数值仿真分析,得出了以下主要结论。(1)回收成本为规模经济时,再制造行为获利较高,再制造方回收努力程度高,再制造产品对新产品市场的冲击较大。规模不经济时,再制造行为获利较低,再制造方回收努力程度低,再制造产品对新产品市场的冲击较小。(2)回收成本为规模经济时,第三方再制造模式对供应链总利润最为不利。消费者偏好较低时,经销商再制造模式对供应链总利润最为有利;消费者偏好较高时,制造商再制造模式对供应链总利润最为有利。规模不经济时,高回收成本使得三种再制造模式的回收努力程度均较低,第三方再制造模式可以使供应链总利润达到最优。(3)无论是回收成本的规模经济还是不经济,第三方再制造模式对制造商均不利,出于对市场原产品制造商的保护,应对第三方再制造商收取一定的专利费用改善原制造商与第三方之间的博弈关系,减轻第三方再制造商的威胁。
[Abstract]:With the popularization of the concept of sustainable development and the improvement of human awareness of environmental protection, closed-loop supply chain has become a research hotspot in supply chain because of its dual environmental characteristics of saving resources and reducing pollution. In this paper, based on differential pricing, a two-stage dynamic game closed-loop supply chain model considering the structure of cost recovery is established. The models of manufacturer remanufacturing, dealer remanufacturing and third-party remanufacturing are studied respectively. The influence of cost recovery structure on the degree of recovery efforts, the pricing strategy of node enterprises and the profit of closed-loop supply chain has certain theoretical and practical significance. In this paper, the hypothesis and analysis of the cost recovery structure are made, and the model of the cost recovery structure is established, and then the horizontal and vertical comparative analysis of the three remanufacturing modes under different cost recovery is carried out. Finally, through model analysis and numerical simulation analysis, the following main conclusions are drawn: 1) when the cost of recycling is economies of scale, the remanufacturing behavior has a higher profit, the remanufacturing party has a high degree of recycling effort, and the remanufactured products have a greater impact on the new product market. When the scale is not economical, the remanufacturing behavior profit is low, the remanufacturing party's recovery effort is low, and the impact of the remanufacturing product on the new product market is smaller. 2) when the cost of recovery is economies of scale, the third party remanufacturing mode is the most disadvantageous to the total profit of the supply chain. When the consumer preference is low, the rescheduling model is the most favorable to the total profit of the supply chain, and when the consumer preference is higher, the manufacturer's remanufacturing mode is the most favorable to the total profit of the supply chain. When the scale is not economical, the high cost of recycling makes the recovery effort of the three remanufacturing modes lower, and the third-party remanufacturing model can make the total profit of the supply chain to reach the optimal value, whether it is the scale economy or the uneconomy of the cost recovery. The third party remanufacturing model is unfavorable to the manufacturer. In order to protect the original product manufacturer in the market, the third party re-manufacturer should charge a certain patent fee to improve the game relationship between the original manufacturer and the third party. Reduce the threat of third-party re-manufacturers.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F274

【参考文献】