多属性逆向拍卖环境下采供双方利润分配研究

发布时间：2018-06-08 05:02

本文选题：多属性逆向拍卖 + 利润分配　；参考：《江苏科技大学》2013年硕士论文

【摘要】：在电子商务快速发展的背景下，传统的采购方式已无法适应企业最大限度地降低采购成本、在世界范围内赢得竞争优势的要求。在线逆向拍卖技术作为一种新兴的电子采购工具，因其在降低采购成本、提高采购效率方面的突出优势而备受瞩目，越来越多的公司采用这一技术在全球范围内采购产品或服务。而传统的单属性逆向拍卖因其对供应商利润的过度压榨，对采供双方合作关系造成不利影响，多属性逆向拍卖机制的提出为长期采供关系的构建与维系提供了可能。本研究的主要目的在于探讨多属性逆向拍卖环境下采供双方的利润分配及实现采供合作的条件，以仿真实验的方式来验证得出的结论，并在此基础上探究多属性逆向拍卖采供关系的管理策略。本文从采供双方非合作与合作关系的角度，针对在线逆向拍卖环境下采供利润分配问题，以多属性逆向拍卖为基础，分别构建了非合作博弈模型及合作博弈模型。首先，本文分析了两种情形下影响利润分配的因素，以及建立和发展合作关系的条件，并确定了利润分配的比例。其次，在基准模型的基础上，结合实际情况调整模型及假设条件，探讨了主体风险态度和成本变动对双方利润分配的影响。通过仿真实验分析，，运用MATLAB7.0软件得到图形化界面，进而验证了模型分析得到的以下研究结论：影响双方非合作利润的因素包括评分函数参量，供应商成本系数和成本参数，供应商数量等；影响双方合作总利润的因素包括采购商属性偏好，供应商成本系数和成本参数；合作利润的分配比例，受主体风险态度的影响，与各自非合作利润有关，与讨价还价能力无关；拍卖交易成本和生产成本的变动，必须在一定范围内才能实现采供合作；实现长期合作的条件是双方效用最大化下的分配比例。最后，提出多属性逆向拍卖环境下采供关系的维持和改善策略，包括合理设计评分函数，重视非价格属性，选择合适的供应商，利润分配应与风险承担相对称，建立信息共享的信任机制和利润分配的反馈机制。
[Abstract]:Under the background of the rapid development of electronic commerce, the traditional procurement methods can not meet the requirements of the enterprises to reduce the procurement costs to the greatest extent and to win the competitive advantage in the world. As a new electronic procurement tool, online reverse auction technology has attracted much attention for its outstanding advantages in reducing procurement costs and improving procurement efficiency. More and more companies are using this technology to procure products or services worldwide. The traditional single-attribute reverse auction has a negative impact on the cooperative relationship between the supplier and the supplier because of its excessive pressure on the supplier profit. The multi-attribute reverse auction mechanism provides the possibility for the long-term construction and maintenance of the supply-gathering relationship. The main purpose of this study is to discuss the profit distribution and the conditions of cooperation between the two parties under the environment of multi-attribute reverse auction, and to verify the conclusion by simulation experiment. On this basis, this paper explores the management strategy of multi-attribute reverse auction. From the point of view of non-cooperative and cooperative relationship between the two parties, this paper aims at the problem of profit distribution in online reverse auction, based on multi-attribute reverse auction. The non-cooperative game model and the cooperative game model are constructed respectively. Firstly, this paper analyzes the factors that affect profit distribution and the conditions for establishing and developing cooperative relationship, and determines the proportion of profit distribution. Secondly, on the basis of the benchmark model, combined with the actual situation to adjust the model and hypothetical conditions, discussed the main risk attitude and the impact of cost changes on the profit distribution between the two sides. Through the simulation experiment analysis, the graphical interface is obtained by using MATLAB 7.0 software, and the following conclusions of the model analysis are verified: the factors influencing the non-cooperative profit of both sides include the scoring function parameter, the supplier cost coefficient and the cost parameter. The number of suppliers, the factors that affect the total profit of the cooperation between the two parties include the attribute preference of the purchaser, the cost coefficient and the cost parameter of the supplier; the distribution ratio of the cooperative profit is affected by the risk attitude of the main body, and it is related to the respective non-cooperative profit. It has nothing to do with bargaining power; the change of auction transaction cost and production cost must be within a certain range in order to realize the cooperation; the condition of long-term cooperation is the distribution ratio under the maximization of utility between the two sides. Finally, the strategies of maintaining and improving the supply relationship in the environment of multi-attribute reverse auction are put forward, including the rational design of scoring function, the importance of non-price attributes, the selection of suitable suppliers, and the symmetry between profit distribution and risk taking. The trust mechanism of information sharing and the feedback mechanism of profit distribution are established.
【学位授予单位】：江苏科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F713.359;F275.4

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