南京X猎头公司聚焦竞争战略研究

发布时间：2018-06-08 06:45

本文选题：聚焦竞争战略 + 猎头　；参考：《南京大学》2014年硕士论文

【摘要】：猎头,十年以前对大多数人还是略带神秘色彩的名词,很多人不知道猎头是做什么的。伴随着中国经济在最近十年的的高速发展,猎头行业也是蓬勃发展。时至今日,猎头对职业人士已经不再陌生,在北上广一线城市的猎头公司数量已经是数以千计,竞争激烈；二线城市小型的猎头公司也是数量繁多。市场中每天几乎都有新的竞争者进入,也有现有竞争者退出。众多的猎头公司经营者和顾问都在激烈的竞争之下感觉猎头行业日益艰难,而另一方面很多客户又在抱怨找不到优质的猎头合作伙。早期以外资企业使用猎头为主,现在越来越多的国内民营企业也意识到优秀人才的重要性,开始接受猎头的服务。所以,笔者认为,中国的猎头市场还蕴含着巨大的潜力,尤其是在目前的市场竞争格局下的较为发达的二线城市。但是,在二线城市的猎头公司如何分析市场、审时度势、把握机会、打造企业自身的竞争优势,应当成为企业必须思考的问题。南京,是众多一线猎头公司不愿意直接进入的市场,无论是本地的猎头还是上海的猎头顾问提到南京市场,都是摇头,表示市场太小,没有空间。在所有人都不看好南京市场的情况下,笔者作为第一个员工加入了一家外资猎头公司南京分公司,在四个月内成为中国公司最快通过试用期和晋升的员工,十个月后领导了核心的制造和供应链团队,十六个月后发展了财务人事团队。在三年多的时间内,南京分公司的业绩持续稳定地增长,即使在2013年经济大环境并不乐观的情况下,成为中国区唯一收入持续增长的分公司,增长幅度达到19%。为什么能够在一个并不被同行看好的市场取得这样的成绩?核心原因在于南京分公司聚焦战略的选择和坚定不移的实施。本文主要以迈克尔·波特的竞争力模型以及聚焦竞争战略为研究方向,通过对南京猎头行业竞争环境的分析,结合企业外部宏观环境分析和内部条件分析,明确企业面临的机遇和威胁,找出企业自身的优势和劣势。在充分理解猎头业务流程的基础上,制定了聚焦竞争战略,并阐述如何通过三个维度的聚焦来定义聚焦的细分市场,同时配合一系列的运营流程的规范化和管理绩效指标,实现从战略到运营的落实。本文通过南京X猎公司的战略选择及实施,对猎头同行如何在一个充分竞争的市场环境下分析自身优势、把握机会、规避威胁、发展竞争优势有着重要的应用价值。
[Abstract]:Headhunters, ten years ago, were still a little mysterious to most people. Many people don't know what headhunters do. Along with China's rapid economic growth in the past decade, the headhunting industry is booming. Today, headhunters are no longer unfamiliar to professionals. There are thousands of headhunters in the first tier cities, and there are plenty of small headhunters in second-tier cities. Almost every day in the market there are new competitors in, there are also existing competitors out. Many headhunters and consultants are feeling the headhunting industry is getting harder in the face of fierce competition, while many clients complain that they can't find quality headhunters. In the early years, foreign enterprises mainly used headhunters. Now more and more domestic private enterprises also realize the importance of outstanding talents and begin to accept headhunting services. Therefore, the author believes that China's headhunting market also contains great potential, especially in the current market competition in the more developed second-tier cities. However, how to analyze the market, judge the situation, grasp the opportunity and build the competitive advantage of the enterprise should be considered by the headhunters in the second-tier cities. Nanjing is a market that many front-line headhunters do not want to enter directly. Whether local headhunters or Shanghai headhunters mention the Nanjing market, they all shake their heads, saying that the market is too small and there is no room for it. As the first employee to join the Nanjing branch of a foreign headhunting company, I became the fastest employee of a Chinese company through probation and promotion in four months. Ten months later led the core manufacturing and supply chain team, and sixteen months later developed the finance personnel team. For more than three years, Nanjing's earnings have continued to grow steadily, and even in 2013, when the economy was not optimistic, it was the only branch in China that saw revenue growth, with a growth rate of 19. Why is it possible to achieve such a result in a market that is not expected by peers? The core reason is that Nanjing Branch focuses on the choice of strategy and unswerving implementation. This paper mainly takes Michael Porter's competitive model and focused competition strategy as the research direction, through the analysis of the competitive environment of Nanjing headhunting industry, combined with the external macro environment analysis and internal conditions analysis. Identify the opportunities and threats faced by enterprises and find out their own strengths and weaknesses. On the basis of fully understanding the headhunting business process, this paper makes the strategy of focusing on competition, and expounds how to define the focused subdivision market by focusing on three dimensions, and at the same time, with a series of standardization of business process and management performance indicators, Realize the implementation from strategy to operation. Through the strategic choice and implementation of Nanjing X hunting company, this paper has an important application value for headhunters how to analyze their own advantages, grasp opportunities, avoid threats and develop competitive advantages in a fully competitive market environment.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F241.23

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