移动端定制旅游的资源整合模式研究——以“6人游旅游网”为例

发布时间：2018-06-16 06:21

本文选题：定制旅游 + 资源整合　；参考：《辽宁大学学报(哲学社会科学版)》2017年01期

【摘要】：随着旅游者消费观念的转变以及消费能力的提高,自主性特征显著的定制旅游模式作为一种全新的旅游消费方式带来了"散客定制化时代"。旅游产业链的相关资源渠道、供应链结构等方面都出现了显著变化。在移动智能终端的环境背景下,本文分析了本土化的定制旅游模式发展趋势,探讨了定制旅游的资源整合模式。基于对国内定制旅游发展较早的在线旅行社(OTA)"6人游旅游网"进行案例分析,本文深入研究了旅游产业链上、下游旅游企业如何集结资源、服务于定制化需求的散客,最后构建了移动端的定制旅游的资源整合模式。本研究迎合了当前的移动端旅游服务定制化发展需求,顺应了旅游服务业从大规模、标准化的打包服务逐步向市场化、个体需求差异化以及需求随机化的发展方向转变,优化了移动端定制旅游的资源管理与整合模式。
[Abstract]:With the change of tourists' consumption concept and the improvement of their consumption ability, the custom-made tourism mode with distinct independent characteristics, as a new mode of tourism consumption, has brought about the "individualized era". The related resource channels and supply chain structure of tourism industry chain have changed significantly. Under the environment background of mobile intelligent terminal, this paper analyzes the development trend of customized tourism mode and discusses the resource integration mode of customized tourism. Based on the case study of OTA (OTA), a domestic custom-made travel agency, this paper makes a thorough study of how the tourism enterprises in the lower reaches of the tourism industry chain aggregate resources to serve the customized demand of individual tourists. Finally, the model of resource integration of customized tourism in mobile terminal is constructed. This study caters to the demand of customized development of mobile tourism services, and adapts the development direction of tourism services from large-scale, standardized packaging services to marketization, individual demand differentiation and demand randomization. The resource management and integration mode of mobile customized tourism is optimized.
【作者单位】：暨南大学深圳旅游学院;
【基金】：广东省自然科学基金项目“用户创新的无偿发布策略研究”(2014A030310480) 中央高校基本科研业务费专项资金资助项目“用户创新的无偿发布机制研究”(15JNQN002)
【分类号】：F592

【相似文献】