零售商主导型供应链中不同博弈结构的分析

发布时间：2018-06-21 03:56

本文选题：两级供应链 + 零售商主导　；参考：《财经理论与实践》2013年04期

【摘要】：在零售商主导的二级供应链中,供应商之间不同的博弈结构对产品价格、供应链各成员以及整体利润有影响。当供应商实力均衡并同时决策时,产品的批发价、零售价都要低于供应商之间为主从关系时进行决策行动的情况。此时,供应商的利润受损,而零售商和整体供应链的利润增加,另外,当产品之间的替代率增加时,产品批发价、零售价和供应商的利润都减少,而零售商的利润增加,供应链的利润变化不大,说明产品替代率的增加只是改变了供应链成员的利润分配。
[Abstract]:In the retailer led two level supply chain, the different game structure between suppliers affects the price of the product, the members of the supply chain and the overall profit. When the supplier's strength is balanced and at the same time, the wholesale price of the product is lower than the decision action between the supplier and the supplier. At this time, the supplier is the supplier. The profit of the retailer and the whole supply chain is increased. In addition, when the substitution rate increases, the wholesale price of the product, the retail price and the profit of the supplier are reduced, and the profit of the retailer is increased and the profit of the supply chain is changed little, which shows that the increase of the substitution rate of the product only changes the profit distribution of the supply chain members.
【作者单位】：广东金融学院工商管理系;
【基金】：教育部人文社科基金(10YJC630235) 广东哲学社科项目(GD10YGL10) 广州哲学社科项目(09Y56)
【分类号】：F224.32;F715;F274

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