基于CVaR准则的单制造商两零售商供应链决策模型与协调

发布时间：2018-06-23 21:15

本文选题：促销努力 + 条件风险值准则　；参考：《山东大学学报(理学版)》2013年07期

【摘要】：针对单制造商和两零售商组成的供应链,假定产品存在次品需返修、产品需求为随机的且受到产品质量和零售商促销努力的影响,运用均衡分析方法建立了零售商为风险中性时的供应链集中式决策模型和分散式决策模型,给出了协调供应链的回购加促销补贴合同。然后基于条件风险值准则建立了零售商为风险厌恶时的供应链集中式决策模型和分散式决策模型,给出了协调该供应链的回购加促销补贴合同。最后的算例表明了模型的合理性和协调合同的有效性。研究表明:零售商越厌恶风险,其订货量越少,制造商、零售商和供应链的收益都将下降;而产品正品率的提高有利于供应链各方;零售商为风险中性时的供应链决策是零售商为风险厌恶者的特例。
[Abstract]:For a supply chain consisting of single manufacturer and two retailers, it is assumed that there is a defective product that needs to be repaired. The product demand is random and affected by the product quality and the retailer's promotion efforts. The centralized decision model and decentralized decision model of supply chain when retailers are risk-neutral are established by using the equilibrium analysis method, and the repurchase plus sales promotion subsidy contract of coordinated supply chain is given. Then, based on the conditional risk value criterion, the centralized decision model and the decentralized decision model of the supply chain when retailers are risk-averse are established, and the repurchase plus promotion subsidy contract to coordinate the supply chain is given. Finally, an example shows the rationality of the model and the validity of the coordination contract. The research shows that the more risk-averse the retailer, the less the order quantity, the lower the profit of manufacturer, retailer and supply chain, and the higher the product quality ratio is, the better the supply chain is. When retailers are risk-neutral, supply chain decision is a special case of retailers who are risk-averse.
【作者单位】：南昌大学管理科学与工程系;
【基金】：国家自然科学基金资助项目(70961006) 中国博士后科学基金资助项目(20100481186);中国博士后科学基金特别资助项目(2012T50593)
【分类号】：F224;F274

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