日照烟草商业企业主导的烟叶供应链协同研究

发布时间：2018-06-25 02:04

本文选题：烟草商业企业 + 协同论　；参考：《中国海洋大学》2014年硕士论文

【摘要】：随着现代信息技术的迅速发展，作为全球化市场环境下一种新的竞争和战略管理模式，供应链协同管理日益成为学术界和企业界关注的焦点问题，它对于增加企业效益、提升企业竞争力具有重要作用。中国对于供应链及供应链管理的研究刚刚起步，当前虽然取得了一定的研究成果，但总体来看国内企业供应链协同的意识仍十分淡薄，企业间发展目标协调性，信任机制、信息共享机制和利益分配机制等还不能在短时间内达到完善和成熟。本课题研究目的是通过借鉴国内外烟草供应链协同优化的理论与经验，结合日照实际，对商业企业主导的烟叶供应链协同研究，，探索建立农、工、商新型原料供应协同机制，优化供应链管理，提升整体服务水平，稳定日照烟叶种植规模，提高质量特色，提升市场信誉，为日照烟叶在烟草行业大集团站稳脚跟，进入大品牌主配方奠定基础，同时，为日照烟草的发展注入新的生机和活力。本课题研究主要包括七个部分的内容。第一部分主要介绍了课题研究的背景意义、国内外研究现状、研究方法和技术路径，为整个课题研究提供了较为清晰的思路和方法；第二部分对供应链、供应链管理、供应链协同、烟草产业供应链和烟草产业供应链协同基础理论的阐述，为课题研究提供了较为完整的理论基础；第三部分介绍了商业企业概念、功能和国有商业企业的主导定位以及当前行业烟叶生产、销售的整个业务流程，同时梳理了烟叶供应链日照商业企业生产现状、存在问题，以此为基础分析了日照商业企业主导烟叶供应链各成员企业的作用和地位，并阐述了日照商业企业主导的烟叶供应链协同的优势条件，从而得出日照有责任、有基础、有实力能够完成烟叶供应链协同研究的结论；第四部分从商业企业服务功能拓展和可持续发展能力塑造角度入手，阐述了日照主导的烟叶供应链协同机制设计，为供应链协同明确了努力方向；第五部分从资金流、物流、信息流角度搭建供应链协同实施平台，并阐明了供应链行业内部各重点企业的协同实施管理及协同重点，进而提出供应链协同“共建共管”模式决策以及“共建共管”模式下部分实施策略，从而为供应链协同实施奠定基础；第六部分构建了供应链协同考核指标体系，为下步“共建共管”模式下管理实施策略的具体实施提供了保证，同时也将为日照商业企业主导的烟叶供应链协同的客户管理提供重要的决策依据。第七部分归纳总结本课题研究的主要结论成果，并提出了下步研究展望。
[Abstract]:With the rapid development of modern information technology, as a new mode of competition and strategic management in the global market environment, supply chain collaborative management has increasingly become the focus of attention of academia and business circles. Improving the competitiveness of enterprises has an important role. The research on supply chain and supply chain management in China has just started. Although some research achievements have been made, the awareness of supply chain coordination among domestic enterprises is still very weak, and the coordination of development objectives and trust mechanism among enterprises are still very weak. Information sharing mechanism and benefit distribution mechanism can not be perfect and mature in a short time. The purpose of this research is to explore the cooperative mechanism of agricultural, industrial and commercial raw materials supply chain by referring to the theory and experience of tobacco supply chain coordination optimization at home and abroad, combining with the practice of sunshine, and studying the cooperative research of tobacco leaf supply chain led by commercial enterprises. Optimize the supply chain management, improve the overall service level, stabilize the scale of Rizhao tobacco leaf planting, improve the quality characteristics, enhance the market credibility, for Rizhao tobacco in the tobacco industry large group to establish a firm foothold, enter the major brand formula, at the same time, For the development of Rizhao tobacco into new vitality and vitality. This research includes seven parts. The first part mainly introduces the background significance of the research, the domestic and foreign research status, the research method and the technical path, provides the clearer thought and the method for the whole project research, the second part is the supply chain, the supply chain management, The basic theory of supply chain coordination, tobacco industry supply chain and tobacco industry supply chain coordination provides a relatively complete theoretical basis for the research. Functions and the leading position of state-owned commercial enterprises and the whole business process of tobacco leaf production and sales in the current industry. At the same time, the production status of Rizhao commercial enterprises in the tobacco supply chain is combed. On this basis, this paper analyzes the role and position of the members of the Rizhao commercial enterprise leading tobacco supply chain, and expounds the advantages of the synergy of the tobacco supply chain led by the Rizhao commercial enterprise, so as to draw the conclusion that Rizhao has the responsibility and the foundation. In the fourth part, from the perspective of service function expansion and sustainable development ability of commercial enterprises, the collaborative mechanism design of tobacco supply chain led by Rizhao is expounded. The fifth part sets up the supply chain collaborative implementation platform from the perspective of capital flow, logistics and information flow, and clarifies the cooperative implementation management and coordination focus of the key enterprises in the supply chain industry. And then put forward the supply chain cooperation "co-construction and co-management" mode decision-making and "co-construction and co-management" mode part of the implementation strategy, thus laying the foundation for supply chain coordination implementation; the sixth part of the supply chain collaborative assessment index system, It provides a guarantee for the implementation of management implementation strategy in the next step of "co-construction and co-management" mode, and also provides an important decision basis for collaborative customer management of tobacco supply chain led by Rizhao commercial enterprises. The seventh part summarizes the main conclusions of this research, and puts forward the next research prospect.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.8;F721;F274

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