行业危机下某风电企业A的供应链改善设计

发布时间：2018-06-25 13:43

本文选题：风电行业 + 供应链管理　；参考：《天津大学》2014年硕士论文

【摘要】：目前全球经济增速放缓，在国内,煤炭、钢铁、光伏等多个行业普遍遇冷的大环境下，风电行业也未能幸免。2011年下半年拐点出现，风电高速增长的势头戛然而止，开始进入漫长的寒冬。2012年3月6日，十一届全国人大五次会议上的政府工作报告中提到了制止太阳能、风电等产业盲目扩张。风电和太阳能行业就是在这次调整中进入了全面的行业危机，新的风场项目审批流程由地方转到了国资委，，风电行业在2012年的订单是前一年的四分之一，整个行业面临裁员问题甚至倒闭的危险。在国外，风电行业的主要客户在欧美市场，然而美国经济的不景气以及欧元区的欧债危机，也使得国外市场的客户得不到资金而放缓了风场项目的开发，A公司在美国的工厂也被迫关闭。但是在南美以及非洲国家，风电行业正如同2005年的中国市场，发展迅速，将会成为风机制造商争抢的大蛋糕。而总的趋势是世界风力资源产业进入了快速发展后的缓慢增长期，虽然风能资源的优势和开发潜力仍然存在，但是暂时的内外部因素却让这个产业受到很大的影响，迫使国内外的制造厂想尽办法力争在这次危机中存活下来。本文以2012年风电行业危机为背景，运用所学管理理论和实践知识及经验，研究风能行业的供应链改善问题。首先，分析了A企业运营管理现状及存在的问题，对A企业采购管理的流程进行了优化改善分析，得出了供应链管理改善方案；其次，成立项目组，制定了项目计划，从供应链优化调整、提高质量、控制成本及与供应商实现双赢策略等角度着手，来分析如何实施改善的步骤，以打造高质量可持续经济型的供应链系统；进一步，论文阐述了供应链改善对于企业发展的重要性以及未来几年行业发展趋势对供应链管理提出的新挑战和应对策略，以及在解决具体问题时采用的一些先进方法和管理理论。项目组经过近两年的努力，基于以上供应链改善策略使A企业走出了行业危机的困境，成功实现了风机出口的目标，并使A企业在成本、质量以及交货等方面增强了全球行业的竞争力，基本实现了既定的目标。该论文的分析对行业危机下的企业供应链管理与优化有重要借鉴作用。
[Abstract]:At present, the global economic growth rate is slowing, and the wind power industry has not been spared in the general cold environment of domestic, coal, steel, photovoltaic and other industries. In the second half of 2011, the turning point appeared, and the momentum of high speed wind power growth suddenly stopped. On March 6, 2012, the government work report at the Fifth session of the Eleventh National people's Congress mentioned stopping the blind expansion of solar and wind power industries. The wind and solar industries have entered a full-scale industry crisis in this adjustment. The new wind-field project approval process has been transferred from local to SASAC, and the wind power industry's orders in 2012 were 1/4 compared with the previous year. The industry faces the risk of layoffs or even bankruptcy. Abroad, the main customers of the wind power industry are in the European and American markets. However, the recession in the US economy and the European debt crisis in the euro zone, Customers in foreign markets have also been deprived of funds, slowing the development of wind-farm projects and forcing factories in the United States to close. But in South America and Africa, wind power, like China in 2005, is growing fast and will be a big cake for fan makers. The general trend is that the world wind resource industry has entered a period of slow growth after rapid development. Although the advantages and development potential of wind energy resources still exist, the temporary internal and external factors have greatly affected the industry. Forcing manufacturers at home and abroad to do whatever it takes to survive the crisis. Based on the crisis of wind power industry in 2012, this paper studies the supply chain improvement of wind energy industry by using the management theory and practical knowledge and experience. First of all, the paper analyzes the current situation and existing problems of A enterprise operation management, optimizes and improves the process of purchasing management of A enterprise, and obtains the improvement scheme of supply chain management; secondly, it sets up a project team and formulates the project plan. From the point of view of optimizing supply chain adjustment, improving quality, controlling cost and realizing win-win strategy with suppliers, this paper analyzes how to implement the improvement steps in order to create a high quality and sustainable economic supply chain system. This paper expounds the importance of supply chain improvement to the development of enterprises, the new challenges and countermeasures put forward by the industry development trend in the coming years to supply chain management, as well as some advanced methods and management theories used in solving specific problems. After nearly two years of efforts, based on the above supply chain improvement strategy, the project team made enterprise A out of the predicament of industry crisis, successfully realized the goal of fan export, and made the A enterprise in cost. Quality and delivery have enhanced the competitiveness of the global industry and basically achieved the established goals. The analysis of this paper plays an important role in enterprise supply chain management and optimization under industry crisis.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.61

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