汽车经销商ZS集团配件库存管理研究

发布时间：2018-07-04 23:10

本文选题：4S经销商集团 + 库存管理　；参考：《大连理工大学》2014年硕士论文

【摘要】：近年我国汽车4S行业发展很快,汽车销售量逐年增长,但随着市场和消费群体逐渐成熟,4S行业已进入稳步发展时代,取代原先行业暴利特征,集团化发展趋势成为新的行业发展特点。涌现出的大型汽车经销商集团汽车销售量和利润贡献度在整个行业比重逐年增大。各种品牌4S店数量的激增,使得我国新车销售市场的竞争十分激烈,新车销售的毛利率自2012年已经平均下浮至10%以内,于此同时,汽车维修业务与零配件销售业务毛利贡献率却占据了汽车4S行业整体利润的50%以上。由此可见,维修和配件业务在4S行业地位突出,控制好售后利润就能在行业竞争中占据优势,售后业务最主要的就是配件业务,配件管理是4S行业管理中的重中之重。因此优化4S店的配件管理,降低库存成本,对提高整个汽车4S行业利润有很大的积极作用。对零部件库存量进行有效的控制并且最大程度的满足客户需求是每个4S店不可避免的问题。配件库存问题一直是4S行业管理方面的短板,4S行业配件库存具有厂家硬性摊派、品种多、更新快、死库存等特点,使经销商库存资金压力很大,在现金为王的时代,怎样合理控制库存,最大限度降低资金成本是经销商首要解决的问题。因此合理控制4S行业库存管理,降低成本,对提升整体经营效益有重要意义。针对4S行业的零配件库存管理问题,不少学者提出过有建设性的理论,譬如基于传统理论的ABC库存分类法,近代发展的供应链库存理论,横向补货策略,供应链的联合库存管理方法等,但是主要是针对单体4S店库存管理或者针对配件供应商的库存管理进行研究,对于如何管控大型汽车经销商集团的零配件库存,涉及较少。本文针对汽车经销商集团这类特定库存特点,结合传统和现代库存管理理论,从物料分类、采购订单的产生方法和已有库存的灵活协调三方面进行研究,以ZS集团为研究对象,进一步研究ABC库存管理理论,DSI动态库存管理策略和横向补货策略的应用。
[Abstract]:In recent years, the automobile 4S industry in China has developed rapidly and the automobile sales volume has increased year by year. However, as the market and consumer groups have gradually matured, the 4S industry has entered the era of steady development, replacing the characteristics of excessive profits in the original industry. The development trend of collectivization has become a new characteristic of industry development. The auto sales volume and profit contribution of the large automobile dealer group are increasing year by year in the whole industry. The sharp increase in the number of 4S stores of various brands has made the new car sales market in our country very competitive. The gross profit rate of new car sales has fallen to an average of less than 10% since 2012, and at the same time, The gross profit contribution rate of auto maintenance and spare parts sales accounts for more than 50% of the overall profit of auto 4S industry. It can be seen that the service of maintenance and accessories is prominent in the 4S industry, and controlling the after-sales profit can take the advantage in the competition of the industry. The most important part of the after-sales business is the accessories business, and the spare parts management is the most important part of the 4S industry management. Therefore, optimizing the spare parts management of 4S store and reducing inventory cost have great positive effect on increasing the profit of the whole automobile 4S industry. It is an inevitable problem for every 4S store to control the stock of parts effectively and to meet the customer's requirement to the maximum extent. The problem of spare parts inventory has always been the shortage of 4S industry management. The 4S industry spare parts inventory has the characteristics of manufacturers' hard allocation, variety, quick renewal, dead inventory, etc., which makes dealers' inventory capital pressure very great, and in the era of cash being king, How to control inventory reasonably and minimize the cost of capital is the most important problem solved by dealers. Therefore, reasonable control of 4S industry inventory management, reduce costs, to enhance the overall operating efficiency is of great significance. In view of the problem of spare parts inventory management in 4S industry, many scholars have put forward constructive theories, such as ABC inventory classification based on traditional theory, supply chain inventory theory developed in modern times, horizontal replenishment strategy, etc. The joint inventory management method of supply chain, but mainly aimed at single 4S store inventory management or spare parts supplier inventory management, for how to control the large auto dealer group spare parts inventory, less involved. In this paper, according to the specific inventory characteristics of automobile dealer group, combined with traditional and modern inventory management theory, this paper studies the classification of materials, the method of producing purchase order and the flexible coordination of existing inventory, taking ZS Group as the research object. The application of DSI dynamic inventory management strategy and horizontal replenishment strategy is further studied in ABC inventory management theory.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F274

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