ABC国际物流公司拓展广州市场的战略研究

发布时间：2018-07-05 03:21

本文选题：战略研究 + 国际物流公司　；参考：《华南理工大学》2014年硕士论文

【摘要】：总部在美国西雅图市的ABC公司作为外资物流企业的典型代表在1993年以合资的形式进入中国市场，并于1994年在广州成立，并在短短二十多年时间内取得了稳定的业绩和市场份额。然而，随着众多外资物流巨头的不断进入和中国本土物流企业的成长以及外围欧美经济放缓，国内劳动力成本上升，人民币升值等因素，，国际货运业务的竞争日益激烈，不断挤压着行内的利润和生存空间。在此形势下，ABC公司在广州经营策略需要在原有业务的基础上进行优化改进，发挥已有的优势，抓住未来广州市场的发展机遇，同时减少相对劣势对自身的影响并且充分准备好来自各方的威胁和挑战，更好的适应在广州市场经营的生存和发展的需要。为了解决以上问题，本文以ABC公司为对象做出了经营层面的战略分析和研究：通过分析内外部环境并结合ABC公司自身的特点，制定出目标市场聚焦及产品差异化路线，即从以前传统主力国际海空运输，开始把目光聚焦在汽车和高端零售这两个行业的客户群，致力与为目标客户提供一体化的供应链解决方案，避开价格战，从而创造新的利润增长点，以持续稳健的继续向前发展。
[Abstract]:ABC Corporation, headquartered in Seattle, entered the Chinese market in 1993 as a typical representative of foreign logistics enterprises, and was established in Guangzhou in 1994. It has achieved stable performance and market share in a short period of more than 20 years. However, with the continuous entry of a large number of foreign logistics giants and the growth of local logistics enterprises in China, as well as the slowdown in the external economies of Europe and the United States, the rising domestic labor costs, the appreciation of the RMB, and other factors, the competition for international freight transport business is becoming increasingly fierce. Constantly squeezing the industry's profits and living space. In this situation, ABC Company's business strategy in Guangzhou needs to be optimized and improved on the basis of the original business, to give full play to the existing advantages, and to seize the development opportunities of the Guangzhou market in the future. At the same time, we can reduce the influence of relative inferiority on ourselves and fully prepare for the threats and challenges from all sides so as to better meet the needs of survival and development in Guangzhou market. In order to solve the above problems, this paper makes a strategic analysis and research on the management level of ABC Company. By analyzing the internal and external environment and combining the characteristics of ABC Company itself, the paper formulates the target market focus and product differentiation route. That is, from the traditional main international air and sea transport, began to focus on the automotive and high-end retail industry customer base, committed to provide targeted customers with integrated supply chain solutions to avoid price war, Thus creates the new profit growth point, in order to continue to develop steadily.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.1

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