基于C公司供应链信息管理和响应能力评估机制研究

发布时间：2018-07-06 18:12

本文选题：信息共享 + 牛鞭效应　；参考：《上海交通大学》2014年硕士论文

【摘要】：随着全球经济一体化的持续发展，市场竞争的日益激烈，越来越多的企业基于自身成本和资源配置的考虑，将非核心业务的生产外包给外部供应商，但也因为信息传递级数的增多，出现了牛鞭效应的现象，导致产品缺货，顾客满意度降低。本文基于C公司X产品系列在生产外包过程中出现的牛鞭效应现象，结合公司实际深入分析了产生这种现象的原因，提出通过信息共享的方式减少牛鞭效应的影响，并通过对公司已有需求预测数据的分析，确定了数据共享的内容和方式，用系统动力学模型验证了信息共享的效果，进而在公司实际运作中实施。同时为了加强上游供应商信息管理的能力，也为了完善现有的供应商评价体系，，提出了新的响应能力评估方法，作为衡量供应商满足需求能力的一项指标。并通过对比分析的方法，用数据对新老指标进行测算分析，阐述了新评估方法对原有评估机制的补充作用。本文的研究成果对C公司今后类似X系列的产品运营，具有实践指导意义。
[Abstract]:With the continuous development of global economic integration and the increasingly fierce market competition, more and more enterprises outsource the production of non-core business to external suppliers based on the consideration of their own cost and resource allocation. But also because of the increase of information transmission series, the phenomenon of bullwhip effect appears, which leads to the shortage of products and the decrease of customer satisfaction. Based on the bullwhip effect in the production outsourcing process of X product series in C Company, this paper analyzes the causes of this phenomenon, and puts forward that the bullwhip effect can be reduced by the way of information sharing. Through the analysis of the existing demand forecasting data, the content and mode of data sharing are determined, and the effect of information sharing is verified by the system dynamics model, and then implemented in the actual operation of the company. At the same time, in order to strengthen the ability of upstream supplier information management, and to improve the existing supplier evaluation system, a new response ability evaluation method is proposed as an index to measure the supplier's ability to meet the demand. Through the method of comparison and analysis, the new and old indexes are calculated and analyzed with the data, and the supplementary function of the new evaluation method to the original evaluation mechanism is expounded. The research results of this paper are of practical significance to C Company's future product operation similar to X series.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

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