用户创新的机理及模式研究

发布时间：2018-07-07 18:16

本文选题：用户创新 + 领先用户　；参考：《武汉理工大学》2014年博士论文

【摘要】：在开放式创新的背景下企业越来越重视对外部资源的开发和利用。随着消费者创新意识的觉醒和营销观念的改变，用户成为积极主动的创新者，并试图通过创新来满足自己的差异化需求。同时，现代信息与网络通讯技术的迅猛发展为用户提供了必备的创新工具和渠道，为用户获取专业技术、提高创新能力、促进知识学习和创新扩散提供了有效的平台，使得用户创新成为一种现实。此外，用户作为市场信息的提供者和创新者，是企业重要的外部创新资源之一，如何准确地识别和培养领先用户，使其积极、高效地参与创新活动已经成为企业创新管理中的一大难题，也是企业提高核心竞争力的关键。本文综合运用系统动力学、博弈论、网络理论、扩散理论等原理和方法，对用户创新进行了全面、系统的研究。研究工作主要包含理论和实证两个方面：理论部分主要包括对用户创新的起源、内涵、多角度释义、形成与演化、规律与特征、效应与模式等方面的研究；实证部分以华为为例，论证理论部分提出的相关结论，并揭示出企业用户创新的基本路径与模式。具体而言，全文主要包括以下7个部分：第一部分是导论。提出了用户创新的研究背景和意义，系统地回顾和总结了用户创新的国内外研究现状，明确研究内容、方法和技术路线。第二部分介绍用户创新的基本理论框架。通过梳理创新理论的发展和用户创新研究的起源，对用户创新及其相关理论进行概念界定和特征、功能剖析，为后续章节提供理论支撑。同时对用户创新系统进行分析，揭示用户创新系统的组成和结构。第三部分研究用户创新的动力机制。首先梳理创新动力领域的相关研究成果，进而分析用户创新的动力因素和动力运行机制，最后通过系统动力学的思想对用户创新系统进行分析和模拟。第四部分研究用户创新行为的演化机理。首先从委托代理理论、帕累托改进以及效用理论三个方面综合分析用户创新行为的理论基础，进而运用演化博弈的思想对用户创新系统进行深入分析，构造基于有限理性假设的用户创新行为博弈模型，运用演化博弈理论对用户群体和企业（制造商）群体的用户创新参与决策进行动态博弈分析，并运用系统动力学对其进行模拟，分析用户创新行为的内在机理。第五部分研究用户创新的三大效应，主要是用户创新的网络效应、扩散效应和风险效应。（1）通过研究用户创新网络的构成与特征，探究用户创新网络的信息传递效应、协同创新效应和外部经济效应。（2）通过Bass扩散模型和系统动力学模拟相结合的方法研究用户创新的扩散效应。（3）通过对用户创新风险因素的分析，，探讨用户创新风险的诱惑效应、约束效应和平衡效应。第六部分研究用户创新的模式。分别研究了基于领先用户的用户创新模式和基于用户创新工具箱的用户创新模式；构建了领先用户识别的指标体系，并使用粗糙集的方法对领先用户的识别指标体系进行评价与约简；研究了基于用户工具箱的用户创新模式的实现条件和流程；最后对两种用户创新模式进行比较，提出各自适应的创新类型，并提出新的基于产学研用协同创新的用户创新模式。第七部分为案例分析。介绍华为用户创新的基本情况，分别剖析华为用户创新的实施框架、过程和模式，以及实施过程中的关键影响因素。最终基于华为的实践设计用户创新路径，为用户创新在其他企业的实施提供可以参考的模式。
[Abstract]:In the context of open innovation, enterprises pay more and more attention to the development and utilization of external resources. With the awakening of consumers' awareness of innovation and the change of marketing concepts, users become active innovators and try to meet their own differential needs through innovation. At the same time, the rapid development of information and network communication technology is used as a use. The user provides the necessary innovative tools and channels to provide an effective platform for users to acquire professional technology, improve their innovation ability, promote knowledge learning and innovation diffusion, and make user innovation a reality. In addition, as a provider and innovator of market information, it is one of the important external innovation resources of the enterprise. To identify and train leading users, to actively and efficiently participate in innovative activities has become a major problem in enterprise innovation management, and is also the key to improving the core competitiveness of enterprises.
This paper comprehensively uses the principles and methods of system dynamics, game theory, network theory, diffusion theory and other principles and methods, and makes a comprehensive and systematic study of user innovation. The research work mainly includes two aspects of theory and demonstration: the theoretical part mainly includes the origin, the internal culvert, the multi angle definition, the formation and evolution, the law and the characteristics and the effect of the user innovation. The empirical part, taking HUAWEI as an example, demonstrates the relevant conclusions made by the theory part, and reveals the basic path and mode of enterprise user innovation. In particular, the full text includes the following 7 parts:
The first part is introduction. It puts forward the background and significance of the research on user innovation, reviews and summarizes the research status of user innovation at home and abroad systematically, and makes clear the content, method and technical route of the research.
The second part introduces the basic theoretical framework of user innovation. By combing the development of innovation theory and the origin of user innovation research, it defines and features the concept and characteristics of user innovation and related theories, and provides theoretical support for the subsequent chapters. Meanwhile, it analyzes the user innovation system and reveals the composition of the user innovation system. And structure.
The third part studies the dynamic mechanism of user innovation. Firstly, it combs the related research results in the field of innovation dynamics, and then analyzes the dynamic factors and dynamic mechanism of user innovation, and finally analyzes and simulate the user innovation system through the idea of system dynamics.
The fourth part studies the evolution mechanism of the user's innovation behavior. First, it analyzes the theoretical basis of the user's innovation behavior from three aspects of principal agent theory, Pareto improvement and utility theory, and then analyzes the user innovation system deeply with the idea of evolutionary game, and constructs the user innovation behavior based on the limited rational hypothesis. The game model is used to make dynamic game analysis on user group and enterprise (manufacturer) group's User Innovation participation decision by evolutionary game theory, and use system dynamics to simulate it and analyze the internal mechanism of user's innovation behavior.
The fifth part studies the three effects of user innovation, mainly the network effect, diffusion effect and risk effect of user innovation. (1) through the study of the composition and characteristics of the user innovation network, the information transfer effect of the user innovation network, the synergistic innovation effect and the external economic effect are explored. (2) through the Bass diffusion model and the system dynamics simulation The combination method is used to study the diffusion effect of user innovation. (3) through the analysis of the risk factors of user innovation, the temptation effect, constraint effect and balance effect of user innovation risk are discussed.
The sixth part studies the mode of user innovation. It studies the user innovation model based on the leading user and the user innovation model based on the user innovation toolbox, constructs the index system of the leading user identification, and evaluates and reduces the identification index system of the leading users by using the rough set method; and studies the user based on the user. The implementation conditions and process of the user innovation model of the toolbox; finally, compare the two kinds of user innovation models, put forward the innovative types adapted to each other, and put forward a new user innovation model based on the collaborative innovation of production, learning and research.
The seventh part is a case analysis. The basic situation of HUAWEI user innovation is introduced, and the implementation framework, process and mode of HUAWEI user innovation, as well as the key influencing factors in the implementation process are analyzed respectively. Finally, based on the practice of HUAWEI, the user innovation path is designed to provide a reference model for the user innovation in the implementation of his enterprise.
【学位授予单位】：武汉理工大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：F274;F273.1;N941.3

【参考文献】