中国酒精行业供应链走势与中粮酒精供应链策略
发布时间：2018-07-27 16:01
【摘要】：论文主体分为两大部分：中国酒精生产行业与上下游市场现状与发展趋势分析，，中粮集团酒精供应链管理策略。采取从行业中观到骨干企业微观研究路线，在理清酒精行业供应链走势基础上，将酒精行业发展方向与中粮酒精产供销实际密切结合，从企业协作关系角度提出建议。 从供应链角度研究酒精生产、原料供应与酒精成品工业消费，供应链管理思想与理论同时用于分析酒精行业和中粮酒精供应链。 从行业政策、产能整合与结构调整、产能布局与面临的挑战等方面，分析了中国酒精生产行业现状与发展趋势。定量分析与定性讨论相结合，采用大量数据描述现状与发展趋势，然后再做定性讨论。以玉米、木薯和糖蜜为主，阐述了酒精原料市场现状与发展趋势。以白酒、化工和燃料乙醇为主，研究了酒精下游行业现状和走势。 在此基础上，从企业内部的酒精产品定位与结构优化、供应链管理和销售链培育三个方面，提出了中粮集团酒精供应链管理策略建议。
[Abstract]:The main body of this paper is divided into two parts: the analysis of the current situation and development trend of China's alcohol production industry and upstream and downstream markets, and the strategy of alcohol supply chain management in Cofco Group. On the basis of clarifying the supply chain trend of alcohol industry, the development direction of alcohol industry is closely combined with the actual production, supply and marketing of alcohol in Cofco, and suggestions are put forward from the angle of enterprise cooperation. From the point of view of supply chain, this paper studies the production of alcohol, the supply of raw materials and the consumption of finished alcohol industry. The supply chain management theory is used to analyze the alcohol industry and grain alcohol supply chain at the same time. This paper analyzes the present situation and development trend of alcohol production industry in China from the aspects of industry policy, capacity integration and structural adjustment, production capacity distribution and challenges faced. Combining quantitative analysis with qualitative discussion, a large number of data are used to describe the present situation and development trend, and then qualitative discussion is made. Based on corn, cassava and molasses, the present situation and development trend of alcohol raw material market are described. Based on liquor, chemical industry and fuel ethanol, the present situation and trend of alcohol downstream industry were studied. On the basis of this, this paper puts forward some suggestions on the alcohol supply chain management strategy of Cofco Group from the following three aspects: orientation and structure optimization of alcohol products, supply chain management and sales chain cultivation.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.72
本文编号：2148352
[Abstract]:The main body of this paper is divided into two parts: the analysis of the current situation and development trend of China's alcohol production industry and upstream and downstream markets, and the strategy of alcohol supply chain management in Cofco Group. On the basis of clarifying the supply chain trend of alcohol industry, the development direction of alcohol industry is closely combined with the actual production, supply and marketing of alcohol in Cofco, and suggestions are put forward from the angle of enterprise cooperation. From the point of view of supply chain, this paper studies the production of alcohol, the supply of raw materials and the consumption of finished alcohol industry. The supply chain management theory is used to analyze the alcohol industry and grain alcohol supply chain at the same time. This paper analyzes the present situation and development trend of alcohol production industry in China from the aspects of industry policy, capacity integration and structural adjustment, production capacity distribution and challenges faced. Combining quantitative analysis with qualitative discussion, a large number of data are used to describe the present situation and development trend, and then qualitative discussion is made. Based on corn, cassava and molasses, the present situation and development trend of alcohol raw material market are described. Based on liquor, chemical industry and fuel ethanol, the present situation and trend of alcohol downstream industry were studied. On the basis of this, this paper puts forward some suggestions on the alcohol supply chain management strategy of Cofco Group from the following three aspects: orientation and structure optimization of alcohol products, supply chain management and sales chain cultivation.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.72
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