零售商的风险规避特性和公平偏好对绿色供应链运作的影响

发布时间：2018-07-28 08:03

【摘要】：针对市场需求的不确定性,本文通过建立风险规避型零售商与风险中性供应商的Stackelberg博弈模型,供应商为主导者,综合考虑零售商风险规避特性和公平偏好心理对该供应链运作产生的影响。研究发现,当风险规避型零售商不具有公平意识时,零售商的风险规避程度与供应商的批发价、绿色创新投入水平以及供应商和供应链整体的效用正相关;供应商的绿色成本系数的大小可影响风险规避程度对产品售价以及零售商效用的影响。当风险规避型零售商具有公平偏好时,零售商的公平偏好负向影响产品售价、批发价以及供应商绿色投入水平和供应商效用;零售商公平偏好对零售商以及供应链效用产生的影响受到零售商风险规避程度的影响。
[Abstract]:In view of the uncertainty of market demand, this paper establishes a Stackelberg game model between risk-averse retailers and risk-neutral suppliers, which is dominated by suppliers. The effects of retailer risk aversion and fair preference on the operation of the supply chain are considered. It is found that when risk-averse retailers have no sense of fairness, the degree of risk aversion is positively related to the wholesale price of suppliers, the level of green innovation input, and the utility of suppliers and supply chains as a whole. The green cost factor of the supplier can influence the degree of risk aversion to the price of the product and the utility of the retailer. When the risk-averse retailer has fair preference, the retailer's fair preference negatively affects the product price, wholesale price, supplier green input level and supplier utility. The influence of retailer's fair preference on retailer's and supply chain utility is influenced by retailer's risk aversion.
【作者单位】：南京大学工程管理学院;江苏大学管理学院;
【基金】：国家自然科学基金项目“名牌产品供应链不良环境行为:形成、演化及治理策略研究”(项目编号:71471076);国家自然科学基金项目“基于计算实验方法的企业环境行为分析与引导策略研究”(项目编号:71171099) 江苏省普通高校研究生科研创新计划项目“考虑排污权交易的企业生产决策鲁棒优化”(项目编号:KYLX16_0874)
【分类号】：F274;F713.32

【相似文献】