基于议价模型的售后服务供应链合作研究

发布时间：2018-08-03 10:35

【摘要】：研究耐用产品的售后服务供应链协调问题.考虑一个由单个供应商和单个顾客组成的二级售后服务供应链,顾客与供应商达成购买耐用产品的交易意向后,双方谈判决定产品的售后服务契约条款,以保障产品今后的正常运行.售后服务契约由固定费用、成本分担率和缺货惩罚率构成.顾客获得的售后服务水平由供应商对其配置的售后备件库存量决定,而供货商可以从顾客处获得服务费用作为收益.首先通过分析集权和分权模型的最优决策,证明分权供应链未能协调,并且它的服务水平低于集权供应链的水平.最后,利用合作Nash议价理论设计使供应链达到合作的契约,进一步分析各参数和供应链成员的风险态度对契约选择的影响.
[Abstract]:To study the supply chain coordination of after-sales service of durable products. Consider a two-level after-sales service supply chain consisting of a single supplier and a single customer. After the customer and the supplier reach a transaction intention to purchase durable products, the two parties negotiate and decide on the terms of the product's after-sales service contract. In order to ensure the normal operation of the product in the future. The after-sales service contract consists of fixed cost, cost-sharing rate and penalty rate. The level of after-sales service obtained by customers is determined by the quantity of after-sale spare parts allocated to them by the supplier, and the supplier can obtain the service cost from the customer as the income. Firstly, by analyzing the optimal decision of centralization and decentralization model, it is proved that the decentralized supply chain is not coordinated, and its service level is lower than that of centralized supply chain. Finally, the cooperative Nash bargaining theory is used to design the contract of cooperation in the supply chain, and the influence of the parameters and the risk attitude of the supply chain members on the contract selection is further analyzed.
【作者单位】：北京交通大学经济管理学院;清华大学现代管理研究中心;
【基金】：国家自然科学基金资助项目(71390334;71132008;71071015) 教育部新世纪优秀人才支持计划资助项目(NCET-13-0660) 教育部人文社科基地重大资助项目(11JJD630004)
【分类号】：F274

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