转型之际热议快消品物流变革——记第四届中国快速消费品供应链与物流高峰会
发布时间：2018-08-09 08:12
【摘要】：正近年来,中国快速消费品行业面临诸多挑战。首先,人员成本、原材料成本上涨挤压着企业的利润空间。同时,白酒、啤酒等多个行业都遭遇经济增速趋缓、库存偏高的问题,"消化库存"成为很多企业的工作重点之一。其次,电子商务的快速发展给消费市场带来了巨大变化,线上线下多种销售模式的竞争与融合发展,使快消品企业的供应链管理与物流运作日趋复杂。第三,快消品市场竞争加剧,消费者不断对产品及服务提出新的要求,同时,政府对产品质量安全等方面的管控力度也不断加大。面对这些变化,快消品企业需要更有竞争力,更有效率,从供应链和物流优化中
[Abstract]:In recent years, China's fast-moving consumer goods industry is facing many challenges. Above all, personnel cost, raw material cost rises squeeze the profit space of enterprise. At the same time, many industries, such as liquor, beer and other industries are experiencing the problem of slow economic growth, high inventory, "digestion of inventory" has become one of the priorities of many enterprises. Secondly, the rapid development of electronic commerce has brought great changes to the consumer market. The competition and integration of online and offline sales modes make the supply chain management and logistics operation of fast consumer goods enterprises become more and more complex. Third, the market competition for fast consumer goods has intensified, consumers have constantly put forward new requirements for products and services, and the government has constantly increased the control and control of product quality and safety. In the face of these changes, fast consumer goods enterprises need to be more competitive and efficient, from the supply chain and logistics optimization
【分类号】：F426.8;F274;F252
，
本文编号：2173470
[Abstract]:In recent years, China's fast-moving consumer goods industry is facing many challenges. Above all, personnel cost, raw material cost rises squeeze the profit space of enterprise. At the same time, many industries, such as liquor, beer and other industries are experiencing the problem of slow economic growth, high inventory, "digestion of inventory" has become one of the priorities of many enterprises. Secondly, the rapid development of electronic commerce has brought great changes to the consumer market. The competition and integration of online and offline sales modes make the supply chain management and logistics operation of fast consumer goods enterprises become more and more complex. Third, the market competition for fast consumer goods has intensified, consumers have constantly put forward new requirements for products and services, and the government has constantly increased the control and control of product quality and safety. In the face of these changes, fast consumer goods enterprises need to be more competitive and efficient, from the supply chain and logistics optimization
【分类号】：F426.8;F274;F252
，
本文编号：2173470
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