考虑公平关切的多零售商供应链优化与协调研究
发布时间：2018-08-09 11:32
【摘要】：随着时代和经济的高速发展,行为运筹已经成为经济和市场营销领域一个重要的学术分支并取得了一定的研究进展。传统经济学研究中人们往往假设个体是自私的、理性的,只关心自身的实际收益,而行为经济学研究表明在社会交往中人们不仅仅只关心自身的利益还表现出一定的社会偏好。大量的实验经济学研究表明组织和个体一样都是有限理性的,具体表现有损失规避、参考点依赖、公平关切与风险厌恶等。 行为研究发现,在社会活动中人们往往表现出对他人的关心,即公平关切。目前关于公平关切的研究尚处于初始阶段,涉及到考虑公平关切的供应链研究更是少数,尚未形成体系。因此,本文在前人研究的基础上将公平关切引入到供应链系统中,探讨公平关切行为倾向对供应链运作与协调的影响。根据研究内容的不用,大致分为两个部分： 第一部分是基于Shapley值公平参考框架的供应链运作与协调研究,即本文第三章。主要考虑在一个一供应商两零售商供应链系统中,假设两零售商是公平关切的且同质,他们共同服务于同一市场,供应商是公平中性的。这一部分最大的创新之处就是建立了N人博弈情况下基于Shapley值公平参考解的供应链效用体系,在报童模型的背景下我们研究了零售商的公平关切行为倾向对供应链运作与协调的影响。 第二部分是考虑分布式公平关切和同行诱导公平关切的供应链运作与优化研究,即本文第四章。在第三章研究的基础上,我们假设两同质零售商分别服务于两个同质的市场,同时考虑供应商的公平关切。供应商与两零售商顺序展开博弈,第一个零售商是分布式公平关切的,第二个零售商既是分布式公平关切又是同行诱导公平关切的。我们运用Nash讨价还价解作为分布式公平关切参考点,用第一个零售商的实际收益作为同行公平关切参考点,据此建立两轮博弈下的供应链效用体系,以报童模型为背景,分别探讨了批发价外生和批发价内生条件下公平关切对供应链决策的影响。 与传统的两阶段供应链模型相比,本文研究的两个部分均是以多零售商为背景,第一部分主要考虑的是N个供应链成员同时博弈,而第二部分主要考虑的是各零售商与供应商顺序展开博弈。本文的研究丰富并发展了公平关切在供应链系统中的应用,具有较高的理论价值和实际指导意义。
[Abstract]:With the rapid development of the times and economy, behavioral research has become an important academic branch in the field of economy and marketing. In traditional economic studies, people often assume that individuals are selfish and rational, and only care about their own actual benefits, while behavioral economics research shows that in social communication, people not only care about their own interests but also show certain social preferences. A large number of experimental economic studies have shown that organizations are as limited rational as individuals, showing loss aversion, reference point dependence, fair concern and risk aversion. Behavioral research found that in social activities, people often show concern for others, that is, fair concern. At present, the research on equity concerns is still in the initial stage, and the supply chain research involving equity concerns is even less, but has not yet formed a system. Therefore, on the basis of previous studies, this paper introduces equity concerns into the supply chain system, and discusses the influence of the tendency of fair concern behavior on the operation and coordination of the supply chain. It is divided into two parts: the first part is the supply chain operation and coordination research based on Shapley fair reference framework, which is the third chapter of this paper. The main consideration is that in the supply chain system of one supplier and two retailers, assuming that the two retailers are fair concern and homogeneity, they serve the same market together, and the supplier is fair and neutral. The biggest innovation of this part is the establishment of supply chain utility system based on Shapley fair reference solution in N-player game. In the context of newsboy model, we study the influence of retailers' tendency of fair concern behavior on supply chain operation and coordination. The second part is the research of supply chain operation and optimization considering distributed and peer-induced fair concerns, which is the fourth chapter of this paper. On the basis of the third chapter, we assume that the two homogeneous retailers serve in two homogeneous markets respectively, and consider the fairness concerns of suppliers at the same time. The first retailer is distributed fairness concern, the second retailer is both distributed fair concern and peer-induced fair concern. We use the Nash bargaining solution as the reference point of distributed fair concern, and the actual profit of the first retailer as the peer fair concern reference point. Based on this, we establish the supply chain utility system under the two-round game, taking the newsboy model as the background. The influence of equity concerns on supply chain decision under exogenous and endogenous wholesale price is discussed respectively. Compared with the traditional two-stage supply chain model, the two parts of this paper are based on the multi-retailer background. In the first part, N members of the supply chain are considered in the same game. The second part mainly considers the game between retailers and suppliers. The research in this paper enriches and develops the application of equity concerns in supply chain system, which has high theoretical value and practical significance.
【学位授予单位】：中国科学技术大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.2;F274
本文编号：2173941
[Abstract]:With the rapid development of the times and economy, behavioral research has become an important academic branch in the field of economy and marketing. In traditional economic studies, people often assume that individuals are selfish and rational, and only care about their own actual benefits, while behavioral economics research shows that in social communication, people not only care about their own interests but also show certain social preferences. A large number of experimental economic studies have shown that organizations are as limited rational as individuals, showing loss aversion, reference point dependence, fair concern and risk aversion. Behavioral research found that in social activities, people often show concern for others, that is, fair concern. At present, the research on equity concerns is still in the initial stage, and the supply chain research involving equity concerns is even less, but has not yet formed a system. Therefore, on the basis of previous studies, this paper introduces equity concerns into the supply chain system, and discusses the influence of the tendency of fair concern behavior on the operation and coordination of the supply chain. It is divided into two parts: the first part is the supply chain operation and coordination research based on Shapley fair reference framework, which is the third chapter of this paper. The main consideration is that in the supply chain system of one supplier and two retailers, assuming that the two retailers are fair concern and homogeneity, they serve the same market together, and the supplier is fair and neutral. The biggest innovation of this part is the establishment of supply chain utility system based on Shapley fair reference solution in N-player game. In the context of newsboy model, we study the influence of retailers' tendency of fair concern behavior on supply chain operation and coordination. The second part is the research of supply chain operation and optimization considering distributed and peer-induced fair concerns, which is the fourth chapter of this paper. On the basis of the third chapter, we assume that the two homogeneous retailers serve in two homogeneous markets respectively, and consider the fairness concerns of suppliers at the same time. The first retailer is distributed fairness concern, the second retailer is both distributed fair concern and peer-induced fair concern. We use the Nash bargaining solution as the reference point of distributed fair concern, and the actual profit of the first retailer as the peer fair concern reference point. Based on this, we establish the supply chain utility system under the two-round game, taking the newsboy model as the background. The influence of equity concerns on supply chain decision under exogenous and endogenous wholesale price is discussed respectively. Compared with the traditional two-stage supply chain model, the two parts of this paper are based on the multi-retailer background. In the first part, N members of the supply chain are considered in the same game. The second part mainly considers the game between retailers and suppliers. The research in this paper enriches and develops the application of equity concerns in supply chain system, which has high theoretical value and practical significance.
【学位授予单位】：中国科学技术大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.2;F274
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