供应链企业间“互动—服务”双导向与价值共创对合作创新绩效的影响机制研究

发布时间：2018-08-14 19:25

【摘要】：随着我国经济及科技的水平的不断提高,客户所需要的产品或购买的服务需求也更加的多样,究其原因在于经济全球化的快速发展。伴随着社会大环境的改变,企业的压力也越来越大,主要集中表现在生产产品多样性及高质量的“个性化”服务,只有不断的满足社会需求,企业才能持续发展。但随着多样性及“个性化”的产出,每个企业所拥有的传统核心竞争力渐渐消失,传统企业竞争瓜分市场的格局被打破,取而代之的是从企业之间的供应链中寻找核心竞争力。同时,传统企业间的竞争关系也发生了微妙改变,企业间的合作程度正在不断加强,在此基础上形成企业间的供应链。综上,环境的改变致使企业间由竞争转为合作,由“单赢”改变为“双赢”,实现以上的基础在于企业间的供应链能够顺畅发展。同时,供应链企业间合作创新绩效成为成员企业共同关注的焦点问题,探究其影响机制显得尤为重要。本文以供应链为研究对象,主要研究供应链企业间互动导向、服务导向与价值共创对合作创新绩效的影响。在本研究中我们将供应链企业间互动导向作为自变量,合作创新绩效作为因变量,价值共创作为中介变量,服务导向作为调节变量。虽然以往众多文献研究过互动导向与服务导向对合作创新绩效的影响,但是以往的研究中多是基于个体层面并将其作为单一因素进行研究,而把他们有机整合起来作为共同对合作创新绩效产生影响的两大战略导向的研究还很少,本文的重点就在于研究供应链企业间互动导向与服务导向双导向对合作创新绩效的影响以及价值共创在互动导向与合作创新绩效之间的中介作用。在研究过程中,本文思路为:首先对本文的选题意义及选题背景做出了阐述,通过阅读大量有价值的相关文献来支撑本文选题。然后,在理论基础上构建了互动导向、服务导向、价值共创与合作创新绩效之间的关系模型,并依提出相关研究假设。其次,采用国内外学者开发的成熟量表设计本研究问卷,并进行问卷调查与发放,最后回收问卷及对问卷数据进行分析处理。再次,运用AMOS21.0、SPSS17.0等数学分析软件,对334份调研问卷进行了实证分析,研究结论表明,互动导向对价值共创与合作创新绩效具有显著的正向影响;价值共创对合作创新绩效具有显著的正向影响;价值共创在互动导向对合作创新绩效的影响过程中具有中介作用;服务导向对互动导向和价值共创之间的关系具有显著的正向调节作用;服务导向对互动导向和合作创新绩效之间的关系也具有显著的正向调节作用。最后,根据本文研究结论提出了促进供应链企业间合作关系长期稳定发展、提高供应链合作创新绩效的合理化管理建议,并针对本研究中不足之处提出对未来研究的展望。
[Abstract]:With the development of economy and technology in our country, the demand for products and services that customers need is more diverse. The reason lies in the rapid development of economic globalization. With the change of the social environment, the pressure of the enterprise is more and more great, mainly concentrated in the diversity of production products and high-quality "personalized" service. Only by constantly meeting the needs of the society, the enterprise can continue to develop. However, with the diversity and individuation of the output, the traditional core competence of each enterprise gradually disappears, and the pattern of competition between traditional enterprises to divide the market is broken, instead of looking for the core competence in the supply chain between enterprises. At the same time, the competitive relationship among traditional enterprises has also undergone subtle changes, and the degree of cooperation between enterprises is constantly strengthened, on the basis of which the supply chain between enterprises is formed. To sum up, the change of environment changes from competition to cooperation among enterprises, from "single win" to "win-win", which is based on the smooth development of supply chain among enterprises. At the same time, cooperative innovation performance among supply chain enterprises has become the focus of common concern of member enterprises, and it is particularly important to explore its impact mechanism. In this paper, the supply chain as the research object, mainly to study the interaction between supply chain enterprises, service orientation and value creation on the impact of cooperative innovation performance. In this study, we regard the inter-firm interaction as independent variable, cooperative innovation performance as dependent variable, value creation as intermediary variable, and service orientation as adjustment variable. Although many literatures have studied the influence of interaction orientation and service orientation on the performance of cooperative innovation, most of the previous studies are based on the individual level and regard it as a single factor. However, there are few studies on their organic integration as two strategic orientations that have a common impact on the performance of cooperative innovation. The focus of this paper is to study the impact of interaction orientation and service orientation on cooperative innovation performance and the intermediary role of value creation between interactive orientation and cooperative innovation performance. In the course of the research, the idea of this paper is as follows: firstly, the significance and background of the topic are expounded, and a large number of valuable literature are read to support the topic selection. Then, on the basis of the theory, the relationship model between interactive orientation, service orientation, value creation and cooperative innovation performance is constructed, and the relevant research hypotheses are put forward. Secondly, the mature scale developed by scholars at home and abroad is used to design the questionnaire, and the questionnaire and distribution are carried out. Finally, the questionnaire is collected and the data of the questionnaire is analyzed and processed. Thirdly, 334 questionnaires were empirically analyzed by using AMOS21.0 / SPSS 17.0 and other mathematical analysis softwares. The results show that interactive orientation has a significant positive impact on value creation and cooperative innovation performance. Value creation has a significant positive impact on cooperative innovation performance, value creation plays an intermediary role in the process of interaction orientation affecting cooperative innovation performance. Service orientation plays a significant positive role in regulating the relationship between interaction orientation and value creation, and service orientation plays a significant positive role in the relationship between interaction orientation and cooperative innovation performance. Finally, according to the conclusion of this study, the paper puts forward the rational management suggestions to promote the long-term stable development of cooperative relationship between supply chain enterprises and improve the innovation performance of supply chain cooperation, and puts forward the prospect of future research in view of the shortcomings of this study.
【学位授予单位】：天津理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F273.1

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