产品保修下供应链决策与协调问题研究
发布时间：2018-08-17 08:31
【摘要】：全球经济一体化和专业化分工趋势促使企业与企业之间的竞争向供应链与供应链之间的竞争转化，合作与共赢成为当前市场竞争的主题。在当前激烈的市场竞争环境下，服务质量已经成为顾客选择产品的主要因素之一。产品保修作为厂商对顾客的一种承诺，在售后服务体系中具有举足轻重的作用。而有效的保修策略需要供应链中各成员有效的配合，否则容易导致顾客纠纷，，影响顾客满意度和企业的社会形象。因此，供应链中各方能否实现有效协调是产品保修服务能否发挥其应有功效以提升供应链整体竞争力的关键所在。 本文分别以由一个制造商和一个零售商组成的二级供应链和由一个供应商和一个制造商组成的二级供应链为研究对象，探讨了产品保修下供应链的决策与协调问题。首先，对产品保修和供应链管理的相关理论进行概括，对产品的开发设计、生产制造、营销和使用维护四个阶段涉及的产品质量和保修问题进行了总结。其次，对产品保修下制造商和零售商、供应商和制造商之间的决策问题进行了建模分析，并分别设计了协调契约以实现供应链整体最优，丰富了产品保修理论和供应链管理理论的同时也为企业管理决策提供了理论参考。
[Abstract]:The trend of global economic integration and specialization makes the competition between enterprises transform into the competition between supply chain and supply chain. Cooperation and win-win become the current theme of market competition. In the current competitive market environment, service quality has become one of the main factors for customers to choose products. As a commitment to customers, product warranty plays an important role in after-sales service system. The effective warranty strategy needs the effective cooperation of the members in the supply chain, otherwise it will easily lead to customer disputes and affect the customer satisfaction and the social image of the enterprise. Therefore, whether the parties in the supply chain can achieve effective coordination is the key to whether the product warranty service can play its due role in order to enhance the overall competitiveness of the supply chain. In this paper, a two-level supply chain consisting of a manufacturer and a retailer, and a two-level supply chain composed of a supplier and a manufacturer, respectively, are taken as the research objects, and the decision and coordination of the supply chain under product warranty are discussed. First of all, the related theories of product warranty and supply chain management are summarized, and the product quality and warranty problems involved in the four stages of product development and design, production and manufacture, marketing and use and maintenance are summarized. Secondly, the decision problem between manufacturer and retailer, supplier and manufacturer under product warranty is modeled and analyzed, and coordination contract is designed to realize the overall optimal supply chain. It not only enriches the theory of product warranty and supply chain management, but also provides a theoretical reference for enterprise management decision.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
本文编号：2187055
[Abstract]:The trend of global economic integration and specialization makes the competition between enterprises transform into the competition between supply chain and supply chain. Cooperation and win-win become the current theme of market competition. In the current competitive market environment, service quality has become one of the main factors for customers to choose products. As a commitment to customers, product warranty plays an important role in after-sales service system. The effective warranty strategy needs the effective cooperation of the members in the supply chain, otherwise it will easily lead to customer disputes and affect the customer satisfaction and the social image of the enterprise. Therefore, whether the parties in the supply chain can achieve effective coordination is the key to whether the product warranty service can play its due role in order to enhance the overall competitiveness of the supply chain. In this paper, a two-level supply chain consisting of a manufacturer and a retailer, and a two-level supply chain composed of a supplier and a manufacturer, respectively, are taken as the research objects, and the decision and coordination of the supply chain under product warranty are discussed. First of all, the related theories of product warranty and supply chain management are summarized, and the product quality and warranty problems involved in the four stages of product development and design, production and manufacture, marketing and use and maintenance are summarized. Secondly, the decision problem between manufacturer and retailer, supplier and manufacturer under product warranty is modeled and analyzed, and coordination contract is designed to realize the overall optimal supply chain. It not only enriches the theory of product warranty and supply chain management, but also provides a theoretical reference for enterprise management decision.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274
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本文编号：2187055
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