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SA服饰公司成衣库存管理优化研究

发布时间:2018-08-18 12:46
【摘要】:自2012年以来,宏观经济形势持续疲软,电商,移动互联等新兴经济模式的崛起强烈冲击着传统制造行业,消费者的消费观念趋于舒适的购买体验和个性化需求,在这样的大环境下,曾经蓬勃发展的服装行业处于增长放缓甚至下降的发展态势,许多国内服装企业在堆积如山、销售不出去的库存面前不得不关门大吉。与之相比较的国际服装巨头却依靠自己强大的供应链体系,市场反应迅速,极大地满足消费者的需要,在竞争中赢得优势地位。 本文从服装企业库存现状入手,将利用供应链理论、供应链库存管理与控制理论等理论工具,对著名上市公司SA服饰公司目前存在的库存问题进行实证研究。通过分析SA服饰公司库存管理的现状与存在原因,从供应链管理角度提出库存管理优化解决方案。方案内容主要包括基于供应链视角的市场需求预测、公司总部库存和终端库存管理优化、建立快速反应型的供应链以提供定制化产品和仓储配送优化等方面来解决公司目前存在的库存问题。方案实施保障涉及供应链合作机制的建立、库存管理信息化建设、生产管理流程改进等等一系列措施。 本文是一篇应用型论文,希望本文提出的解决方案能够为SA公司的库存管理优化提供借鉴,为公司未来的发展奠定更好的基础。
[Abstract]:Since 2012, the macroeconomic situation has continued to weaken, the rise of emerging economic models, such as e-commerce, mobile interconnection, etc., has strongly impacted the traditional manufacturing industry. Consumer consumption concepts tend to be comfortable to purchase experience and personalized demand. In such a big environment, once the clothing industry has been booming in a slowing down or even declining development situation, many domestic clothing enterprises in the accumulation of inventory, sales have to close down in front of. By contrast, the international clothing giant relies on its own strong supply chain system, the market response is rapid, greatly meet the needs of consumers, and win the advantage position in the competition. Based on the inventory status of garment enterprises, this paper makes an empirical study on the inventory problems of SA clothing Company, a famous listed company, by using the theory of supply chain theory, supply chain inventory management and control theory and so on. By analyzing the present situation and existing reasons of inventory management in SA apparel company, the paper puts forward the solution of inventory management optimization from the point of view of supply chain management. The program mainly includes the market demand forecast based on the supply chain perspective, the optimization of the company headquarters inventory and the terminal inventory management. A rapid response supply chain is established to provide customized products and warehousing and distribution optimization to solve the current inventory problems of the company. The implementation of the scheme involves the establishment of supply chain cooperation mechanism, the information construction of inventory management, the improvement of production management process and a series of measures. This paper is an application-oriented paper. I hope the solution can provide a reference for the inventory management optimization of SA company and lay a better foundation for the future development of the company.
【学位授予单位】:西北大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F274;F426.86

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