物联网环境下物流服务的创新与定价策略研究

发布时间：2018-08-19 21:20

【摘要】：物联网是继计算机、互联网、移动通信网络之后科技发展的又一次重大变革,它将虚拟信息与物理世界紧密结合,让经济活动和社会活动更加智能、便捷、高效。物联网产业最近几年以来受到全球各国的广泛关注,被公认是又一个万亿元级的高科技产业,各国都将物联网技术的应用与研发提升至国家级发展战略。现代物流的本质是以信息技术为核心,重视资源整合和物流全过程优化,是最能发挥物联网技术优势的应用领域。我国物流业虽然正处于高速发展的阶段,但由于信息化发展滞后,多数企业只能提供传统的基础物流业务,盈利能力受限,并且整体运作效率不高,资源消耗巨大,这些问题严重制约着物流业未来的可持续发展。因此,在物联网时代即将全面来临之际,我国物流企业应该把握物联网技术应用创新的机遇,加速信息化与智能化的升级进程,实现跨越式的发展。鉴于此,本文对物联网环境下传统物流服务的信息化创新,以及创新后的信息化物流服务的定价策略进行了系统的研究,其中主要的研究内容如下：首先,基于物联网不同层面的应用构架与关键技术,全面、深入地分析了其对传统物流运作全流程的影响机理,并在此基础上研究了物联网环境下物流企业如何把握物联网时代的发展机遇,进行科学的战略选择,实现跨越式发展的目标。其次,研究物联网环境下传统物流服务从局部革新与改良,到全面的、集成化的创新的发展路径,并重点探讨集成化创新的最关键的一种新型物流服务——智能物流信息平台的主客体构成、功能定位、体系结构的设计,尤其是应用服务层面子平台构建的设定。第三,基于收益共享和供应链协同稳定的目标,构建了信息化创新之后兼具服务产品与信息产品双重属性的新型物流服务合理的定价模型,经过数理推演分析验证了该定价模型对兼顾物流服务商、产品制造商和供应链的收益最大化的有效性,得出了供应链收益分成比例与信息化物流服务的价格、有形产品的价格和销售量无关,仅与物流服务商和产品制造商的固定成本相关；信息化物流服务的价格与收益分成比例、信息平台的接口数量及其收费策略相关等结论。进而运用仿真软件Anylogic6.5,构建了更接近于现实的物流服务供应链的多智能体模型,模拟分析了模型参数间的相互关系,验证了以上结论,进一步证明了该定价模型对激励物流服务商推进信息化升级的有效性。最后,从提升智能物流信息平台用户的使用效用和保障平台的良好运营效益、可持续发展两方面出发,研究如何建立合理的智能物流信息平台的收费定价模型,采用完全信息动态博弈论方法中讨价还价的理论,逆向倒推得出智能物流信息服务平台的基础会员费和从量信息费的最优定价,并确定了最优定组合策略。再采用matlab7.0软件进行了仿真算例分析,验证了最优定价组合策略的有效性。最后对企业的实际算例进行了个案分析。
[Abstract]:The Internet of Things (IOT) is another major revolution in the development of science and technology after computers, the Internet and mobile communication networks. It combines virtual information with the physical world, making economic and social activities more intelligent, convenient and efficient. In the high-tech industry, all countries have promoted the application and development of IOT technology to the national level development strategy.
The essence of modern logistics is to take information technology as the core, attach importance to the integration of resources and the optimization of the whole process of logistics, which is the application field that can give full play to the advantages of Internet of Things. And the overall operation efficiency is not high, the huge consumption of resources, these problems seriously restrict the future sustainable development of the logistics industry. Therefore, in the era of Internet of Things is approaching, China's logistics enterprises should grasp the opportunity of the application and innovation of Internet of Things technology, accelerate the upgrading process of informatization and intelligence, and achieve leap-forward development.
In view of this, this paper systematically studies the information innovation of traditional logistics services under the Internet of Things environment and the pricing strategy of information logistics services after innovation. The main research contents are as follows:
Firstly, based on the application framework and key technologies of different levels of the Internet of Things, this paper comprehensively and deeply analyzes the mechanism of its impact on the whole process of traditional logistics operation, and on this basis, studies how logistics enterprises grasp the development opportunities of the Internet of Things era, make scientific strategic choices, and achieve the goal of leapfrogging development under the Internet of Things environment.
Secondly, this paper studies the development path of traditional logistics services from local innovation and improvement to comprehensive and integrated innovation under the environment of Internet of Things, and focuses on discussing the subject-object composition, function orientation, architecture design of intelligent logistics information platform, especially the application service layer, which is the key of integrated innovation. The establishment of face platform construction.
Thirdly, based on the goal of revenue sharing and supply chain coordination and stability, a new logistics service pricing model with dual attributes of service product and information product after information innovation is constructed. The mathematical deduction analysis verifies that the pricing model takes into account the profit maximization of logistics service provider, product manufacturer and supply chain. It is concluded that the proportion of profit sharing in supply chain is independent of the price of informationized logistics service, the price and sales volume of tangible products, but only related to the fixed cost of logistics service provider and product manufacturer, the ratio of price and revenue sharing of informationized logistics service, the number of interfaces of information platform and its charging strategy. By using the simulation software Anylogic 6.5, a multi-agent model of logistics service supply chain is constructed, which is more close to the reality. The relationship between the parameters of the model is simulated and analyzed, and the above conclusions are verified. The validity of the pricing model to motivate logistics service providers to upgrade informatization is further proved.
Finally, from two aspects of improving the user's utility of the intelligent logistics information platform and ensuring the good operation benefit and sustainable development of the platform, this paper studies how to establish a reasonable pricing model of the intelligent logistics information platform, and uses the bargaining theory of the dynamic game theory of complete information to deduce the intelligent logistics letter backwards. The optimal pricing of basic membership fee and slave information fee of the information service platform is determined, and the optimal combination strategy is determined. Finally, a simulation example is given by using MATLAB 7.0 software to verify the effectiveness of the optimal pricing combination strategy.
【学位授予单位】：华中科技大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：TP391.44;TN929.5;F259.2

【相似文献】