Z公司制鞋供应商选择策略研究

发布时间：2018-09-06 08:16

【摘要】：制鞋行业是典型的劳动密集型行业。在不断挑战成本极限的今天,随着我国劳动力成本的不断提高,我国制鞋企业的成本优势逐渐消失,制鞋企业尤其是中小型企业的生存空间变得越来越窄。无数的中小企业纷纷倒闭,时常有私营企业主携款潜逃。在很多国际中高端品牌都把它们的生产基地逐步从中国向越南、印尼等东南亚国家转移的时候,一向以成本领先为战略目标的Z公司仍然把大部分鞋子放在我国大陆生产,而且短期内并没有降低在我国生产份额的打算。当今企业的竞争已经不仅仅是一家企业同它类似企业之间的竞争,而是企业供应链与供应链之间的竞争。作为一家引领时尚潮流的公司,Z公司已经成为快速时尚的代名词。Z公司在供应商选择上的成功之道究竟在哪里?本人全程参与了Z公司制鞋供应商选择和评价体系优化方案的设计,并见证了新方案实施第一年的实施效果。本文将针对Z公司的制鞋供应商选择新旧方案的分析与探讨,同时分析我国中小型制鞋企业应具备哪些核心竞争力,为我国中小制鞋企业的发展起到一定的借鉴和帮助作用。论文首先介绍了Z公司的背景以及其原有的供应商选择评价方法和体系,简要分析了供应链理论中的相关概念,通过分析供应商选择的要求与标准,提出企业供应商选择评价的指标体系改进方案。通过对比原有的供应商评价方法,重新设计供应商选择和评价方案。然后采用有效的供应商评价和激励机制对所选择的供应商进行动态的监管和控制,并且对优化方案进行了实施效果分析。Z公司通过具体应用,在企业供应商的选择评价以及提高企业竞争优势上取得了较好的效果。最后对企业供应商的选择评价进行总结,并且提出持续改进的目标和方向。
[Abstract]:Shoe industry is a typical labor-intensive industry. With the increasing of labor cost in our country, the cost advantages of Chinese shoemaking enterprises gradually disappear, and the living space of shoemaking enterprises, especially small and medium-sized enterprises, becomes narrower and narrower. Countless small and medium-sized enterprises have closed down, often private business owners absconded with money. At a time when many international and high-end brands are gradually shifting their production bases from China to Southeast Asian countries such as Vietnam, Indonesia, and other Southeast Asian countries, company Z, which has always taken cost leadership as its strategic goal, still produces most of its shoes in the mainland of China. And in the short term there is no intention to reduce the share of production in China. Nowadays, the competition of an enterprise is not only between an enterprise and its similar enterprises, but also between the supply chain and the supply chain. As a company leading the fashion trend, company Z has become the synonym of fast fashion. Where is the success of company Z in supplier selection? I participated in the design of the optimization scheme of the shoe supplier selection and evaluation system of company Z, and witnessed the implementation effect of the new scheme in the first year of implementation. This paper will analyze and discuss the selection of new and old schemes for the shoe suppliers of Z Company, and at the same time analyze the core competitiveness of the small and medium-sized shoemaking enterprises in our country, which will play a certain reference and help role in the development of the small and medium-sized shoemaking enterprises in our country. Firstly, this paper introduces the background of Z Company and its original supplier selection evaluation method and system, and briefly analyzes the related concepts in supply chain theory, and analyzes the requirements and standards of supplier selection. The improvement scheme of the index system of supplier selection and evaluation is put forward. By comparing the original supplier evaluation method, the supplier selection and evaluation scheme is redesigned. Then the effective supplier evaluation and incentive mechanism is used to supervise and control the selected supplier dynamically, and the implementation effect of the optimized scheme is analyzed. Good results have been obtained in the selection and evaluation of suppliers and the improvement of the competitive advantage of enterprises. Finally, the selection and evaluation of suppliers are summarized, and the goal and direction of continuous improvement are put forward.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.86

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