基于服务水平的零售商订货策略研究

发布时间：2018-09-13 06:44

【摘要】：零售业是一个与大众最为紧密的行业。在当今激烈的市场竞争中,零售商为了提高市场竞争力,必须从整个供应链的角度出发,围绕市场、零售商、分销商、制造商、供应商,在保证顾客服务水平的基础上着力提高整个供应链的竞争力,从而在最大化服务供应链的同时提高自身的利益。本文以具有季节性的易逝品零售市场为例,结合经典的报童模型,研究在满足顾客一定服务水平条件下易逝品零售商的订货决策问题。然而经典的报童模型是一次订货一次销售模型,且这一模型在实践中往往与现实存在较大差异,为此本文在对经典文献进行系统梳理的基础上,结合易逝品零售市场的特点,首先研究在满足顾客服务水平条件下的经典报童模型,得到了服务水平与最优订货量、最大期望利润之间的关系。在此基础上构建二次订货二次销售报童模型,给出了最优订货量计算公式,并对各参数进行灵敏度分析,也得到了服务水平与最优订货量、最大期望利润之间的关系。然后比较分析两种模型最优订货量、最大期望利润之间的关系。最后运用MATLAB编程实现上述结论的图形直观表示,得到了较好效果。
[Abstract]:Retailing is the industry closest to the public. In today's fierce market competition, retailers must focus on the market, retailers, distributors, manufacturers, suppliers from the point of view of the whole supply chain in order to improve their market competitiveness. On the basis of ensuring the level of customer service, the competitiveness of the whole supply chain is improved, so as to maximize the service supply chain and improve its own interests. In this paper, taking the seasonal perishable retail market as an example, combined with the classical newsboy model, this paper studies the ordering decision of perishable goods retailers under the condition of satisfying a certain level of customer service. However, the classic newsboy model is a one-order and one-sale model, and this model is often different from the reality in practice. Therefore, this paper combines the characteristics of the perishable retail market with the systematic combing of the classical literature. Firstly, the classical newsboy model under the condition of satisfying customer service level is studied, and the relationship between service level and optimal order quantity, maximum expected profit is obtained. On this basis, the paper constructs the newsboy model of secondary order, gives the formula of optimal order quantity, and analyzes the sensitivity of each parameter, and obtains the relationship between the service level and the optimal order quantity and the maximum expected profit. Then, the relationship between the optimal order volume and the maximum expected profit of the two models is compared and analyzed. Finally, MATLAB programming is used to realize the graphical representation of the above conclusions, and good results are obtained.
【学位授予单位】：安徽工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

【共引文献】