CM公司B2C电子商务物流配送体系构建研究
发布时间：2018-10-09 18:35
【摘要】：信息技术的发展和应用,商业市场迎来了一场信息技术大变革,电子商务逐渐被更多的人应用和接受,将成为未来主流商务模式,物流服务是电子商务中的关键环节,是不能电子化的,是电子商务不可或缺的一环,企业在电子商务中成功,必先做好物流服务方案,选择合适的物流模式,从而形成了一个巨大的电子商务物流市场。作为一个第三方物流企业如何在这个电子商务物流的浪潮中选择合适的物流发展模式,制定自己的物流服务方案,提高物流运作效率和效果,提升竞争力,是现代第三方物流企业成功的关键因素。本文通过分析电子商务企业选择的物流模式的基础上,特别是B2C电子商务物流进一进步优化提升的方法和建议。在综合分析当前物流的先进理念和技术的基础上,结合中国具体物流发展情况和市场形态,以理论联系实际的方式,着重实践运用的思路,通过对目前社会上和学术上普遍关系和讨论的电商主要物流模式:自营物流模式、外包物流模式、物流联盟模式进行剖析具体操作及优缺点,从国际上的先进经验和未来社会分工细化来看,第三方物流模式是未来行业的主要方向。电子商务可以根据自身的特点和优势建立一套适合自己的物流体系模式,以更好的参与市场竞争。本文分析了信息化是B2C电子商务物流的主要特征,一个先进B2C电子商务物流系统必须要实现信息化,达到全程的可视化、可控制、实现物流信息在整个供应链中互通、可得。以及在信息化的基础上,如何利用现代的统计学原理设计物流服务水平评价方案。在理论探讨的基础上,重点论证了CM公司作为依托于中国家电行业巨头公司的一家第三方物流,在家电物流市场上成长迅速,结合公司的未来发展战略计划,以及公司目前的资源条件,对公司的目前物流体系系统状况进行分析,提出了公司要进入电子商务B2C物流市场如何优化目前的物流体系系统,使公司的物流运作更高效、更合理,如何为客户提供更好的物流服务,提高市场竞争力。
[Abstract]:With the development and application of information technology, the commercial market has ushered in a great change of information technology. Electronic commerce is gradually applied and accepted by more people, and will become the mainstream business model in the future. Logistics service is the key link in electronic commerce. It is not electronic, is an indispensable part of electronic commerce, enterprises in e-commerce success, must first do a good job logistics service scheme, select the appropriate logistics model, thus forming a huge e-commerce logistics market. As a third party logistics enterprise, how to choose the appropriate logistics development mode in the tide of e-commerce logistics, formulate its own logistics service plan, improve the efficiency and effect of logistics operation, enhance the competitiveness, Is the modern third party logistics enterprise success key factor. On the basis of analyzing the logistics mode chosen by e-commerce enterprises, especially the methods and suggestions of B2C e-commerce logistics advance and optimization. On the basis of comprehensive analysis of the advanced concepts and technologies of current logistics, combined with the specific logistics development situation and market pattern in China, the train of thought of practical application is emphasized in the way of integrating theory with practice. Through the analysis of the main logistics modes of e-commerce which are generally related and discussed in the society and academe at present: the self-management logistics model, the outsourcing logistics mode, the logistics alliance mode, the specific operation, the advantages and disadvantages, are analyzed. From the international advanced experience and the future social division of labor, the third party logistics model is the main direction of the future industry. According to its own characteristics and advantages, e-commerce can set up a suitable logistics system model to better participate in market competition. This paper analyzes that informationization is the main characteristic of B2C E-commerce logistics. An advanced B2C E-commerce logistics system must realize informationization, achieve the visualization and control of the whole process, and realize the mutual exchange and availability of logistics information in the whole supply chain. And on the basis of information, how to use modern statistical principles to design logistics service level evaluation scheme. On the basis of the theoretical discussion, this paper emphatically demonstrates that CM Company, as a third party logistics company relying on the Chinese household appliance industry giant company, has grown rapidly in the home appliance logistics market, and combined with the company's future development strategy plan. As well as the company's current resource conditions, the paper analyzes the current situation of the company's logistics system, and puts forward how to optimize the current logistics system in order to make the company's logistics operation more efficient to enter the e-commerce B2C logistics market. More reasonable, how to provide customers with better logistics services, improve market competitiveness.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F252.1
本文编号：2260357
[Abstract]:With the development and application of information technology, the commercial market has ushered in a great change of information technology. Electronic commerce is gradually applied and accepted by more people, and will become the mainstream business model in the future. Logistics service is the key link in electronic commerce. It is not electronic, is an indispensable part of electronic commerce, enterprises in e-commerce success, must first do a good job logistics service scheme, select the appropriate logistics model, thus forming a huge e-commerce logistics market. As a third party logistics enterprise, how to choose the appropriate logistics development mode in the tide of e-commerce logistics, formulate its own logistics service plan, improve the efficiency and effect of logistics operation, enhance the competitiveness, Is the modern third party logistics enterprise success key factor. On the basis of analyzing the logistics mode chosen by e-commerce enterprises, especially the methods and suggestions of B2C e-commerce logistics advance and optimization. On the basis of comprehensive analysis of the advanced concepts and technologies of current logistics, combined with the specific logistics development situation and market pattern in China, the train of thought of practical application is emphasized in the way of integrating theory with practice. Through the analysis of the main logistics modes of e-commerce which are generally related and discussed in the society and academe at present: the self-management logistics model, the outsourcing logistics mode, the logistics alliance mode, the specific operation, the advantages and disadvantages, are analyzed. From the international advanced experience and the future social division of labor, the third party logistics model is the main direction of the future industry. According to its own characteristics and advantages, e-commerce can set up a suitable logistics system model to better participate in market competition. This paper analyzes that informationization is the main characteristic of B2C E-commerce logistics. An advanced B2C E-commerce logistics system must realize informationization, achieve the visualization and control of the whole process, and realize the mutual exchange and availability of logistics information in the whole supply chain. And on the basis of information, how to use modern statistical principles to design logistics service level evaluation scheme. On the basis of the theoretical discussion, this paper emphatically demonstrates that CM Company, as a third party logistics company relying on the Chinese household appliance industry giant company, has grown rapidly in the home appliance logistics market, and combined with the company's future development strategy plan. As well as the company's current resource conditions, the paper analyzes the current situation of the company's logistics system, and puts forward how to optimize the current logistics system in order to make the company's logistics operation more efficient to enter the e-commerce B2C logistics market. More reasonable, how to provide customers with better logistics services, improve market competitiveness.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F252.1
【参考文献】
相关期刊论文 前1条
1 蒋惠园;基于电子商务的物流发展战略[J];交通科技;2001年01期
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